How do create a Buy on Google (formerly Google Shopping Actions) Feed? First you need to start with your raw product data. To get best possible performance on Buy on Google, you want to optimize your product feed not just to fit the Google Shopping specification, but to really improve attributes like title, description, size, and color.
Once you’ve finished the optimization step, you’re ready to send your feed to Google Shopping.
The Buy on Google feed is essentially the same as the one for Google Shopping, except for a few key differences.
If you are using a feed, you will need exclude products via the excluded_destination field by setting it to the value of “Shopping Actions”. You could also use the field included_destination to opt products into Buy on Google.
You can also specify the quantity of a particular product on Buy on Google in the feed via the sell_on_google_quantity field.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
