Walmart Marketplace and Feedonomics: multichannel tips from Prosper 2025.
Written by
Mario Weddell
Feedonomics helps you list products on Walmart
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AI isn’t assisting discovery. It’s rewriting it.
Explore how AI is reshaping shopper behavior — and what brands must do to stay visible.
Written by
Feedonomics helps you list products on Walmart
Prosper Show is a leading trade show that brings together top retailers, brands, and solution providers to explore the latest innovations in marketplace selling, logistics, and omnichannel strategy.
Feedonomics’ SVP of AI, Sharon Gee, joined Walmart Marketplace live to share insights into the fast-evolving ecommerce landscape. The conversation spotlighted emerging trends, actionable strategies for sellers, and Walmart’s innovative programs empowering merchants to thrive across multiple channels.
With Feedonomics playing a central role in Walmart’s ecosystem as an API partner, Gee outlined how data optimization and seamless integration are key to unlocking ecommerce growth.
Keep reading to see the key points, and don’t forget to watch the interview!
Gee emphasized that ecommerce success increasingly depends on how well sellers consolidate and optimize their product and inventory data. There are best practices for selling on Walmart Marketplace and other channels.
As she explained during the interview, “… Make sure that you’re optimizing the catalog data, because in this AI-powered world, the search relevancy algorithm that delivers the conversion you’re looking for… is based on how good the data is that you’re feeding to the systems.”
This reflects a broader industry shift toward data-centric strategies, where product data isn’t just a backend necessity—it’s a growth lever. Rather than siloing listings, ads, and fulfillment, leading sellers are bringing their data together to:
Identify high-margin, high-inventory products for promotion.
Avoid advertising out-of-stock items.
Improve search relevance through better product feeds.
A feed management platform like Feedonomics supports these initiatives by acting as the connective tissue between disparate systems. As Gee noted, successful sellers are those who “bring their data together.”
Feedonomics makes this possible by aggregating product, inventory, and performance data from multiple sources, then structuring and optimizing it for each channel. This helps sellers ensure accurate availability, tailor product titles and attributes for search performance, and automate rule-based decisions—such as prioritizing high-margin SKUs in ad campaigns.
In a digital commerce world, data is the fuel. The better the input, the better the outcome—especially when it comes to ad performance, conversion rates, and shopper experience.
Consumer expectations continue to accelerate. A recent Linnworks study found that 76% of shoppers now prioritize convenience, with 81% expecting a seamless experience across devices—from browsing to checkout—without friction. Concurrently, the rise of quick commerce underscores the demand for speed and reliability. Studies show that on-demand delivery not only meets consumer needs for immediacy but also drives repeat purchasing and loyalty.
At the same time, McKinsey data highlights that consumers value delivery reliability more than speed; most shoppers would prefer a slower delivery if it arrives when promised, and over 80% will accept deliveries taking four to seven days, provided shipping is free.
These insights reinforce why data accuracy matters: a feed management system like Feedonomics ensures product availability, pricing, and fulfillment status are kept up-to-date, minimizing out-of-stocks, misleading ETAs, or price mismatches—issues that can erode trust and deter purchases.
According to Gee, Walmart sets itself apart through constant innovation. Programs like Local Finds and Bring Your Own Driver enable sellers to leverage local inventory, offer faster delivery, and align ads with real-time availability.
Walmart’s product teams are developing targeted solutions by category, and importantly, ensuring partners like Feedonomics can access them through open APIs.
This level of accessibility and partner collaboration reduces friction for sellers, making it easier to tap into new features and adapt to shopper needs.
Gee pointed out a key organizational shift: ecommerce, ad, and marketplace teams are merging into unified operations teams. With centralized, accessible data, one team can now oversee multichannel strategy—from catalog management to fulfillment to advertising. This visibility empowers teams to collaborate more effectively, respond quickly to shifts in demand, and make informed decisions based on unified, real-time insights.
Large multibrand sellers, in particular, are adopting a holistic view of performance across 1P, 3P, DTC, and wholesale. This harmonization is allowing them to shift SKUs strategically and uncover new growth opportunities, including entering underserved categories, leveraging localized inventory for faster delivery, and maximizing profitability by reallocating underperforming SKUs to better-matched channels such as Walmart Marketplace.
Feedonomics’ integration with Walmart Marketplace helps sellers capitalize on these trends by turning complex data challenges into scalable opportunities. As ecommerce grows more interconnected, the brands that optimize their data and align with innovative marketplaces like Walmart will be the ones positioned to lead.
Mario Weddell
Senior Content Marketing Manager