by Muhammed Al-Refai | Jan 10, 2025 | Tips, Strategy & Insights
With an unprecedented number of interconnected systems, platforms, and channels, the face of retail is permanently changed. A report by ShipStation reveals that 75% of shoppers use both digital and physical touchpoints on the same customer journey, which is defined as... 
by Muhammed Al-Refai | Dec 31, 2024 | Marketplaces, Tips, Strategy & Insights
Consumers engage with brands across multiple channels as a part of their shopping journey and online marketplaces have emerged as a cornerstone of channel revenue for ecommerce brands. A 2024 study shows that marketplaces are the leading channel for product search... 
by Muhammed Al-Refai | Sep 13, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Ecommerce sellers expend a lot of time, money, and brainpower encouraging customers to engage with their brands online. The successful ones know not to let that initial effort go to waste, and they use remarketing to create more impactful campaigns based on what they... 
by Muhammed Al-Refai | Aug 13, 2024 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. In our guest article on Search Engine Land, we outline what that ecommerce investment looks like for... 
by Muhammed Al-Refai | Aug 12, 2024 | Marketplaces, Tips, Strategy & Insights
Social commerce channels like Facebook, Instagram, and TikTok allow users to go from consuming their favorite content to making a purchase all on the same platform, making them ideal for engaging with customers, growing your brand, and creating visual campaigns that...