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AI isn’t assisting discovery. It’s rewriting it.
Explore how AI is reshaping shopper behavior — and what brands must do to stay visible.
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Ecommerce brands and retailers should always keep an ear to the ground for opportunities to reach more customers, expand to new channels, and tap into growing markets. For that reason, we’re sharing an overview of SHEIN Marketplace and how sellers can add this booming channel to their mix.
SHEIN is a global online retailer that sells everything from fashion, apparel, and lifestyle products to household appliances, electronics, and automotive accessories.
With a reputation for affordable products, SHEIN Marketplace has become an incredibly popular place to shop. In 2023, the SHEIN app was the most downloaded ecommerce app globally, and it has surpassed 500 million downloads in 2024 already.
The marketplace is especially popular with Gen Z and Millennials and has a large consumer base of 230 million active users for U.S. sellers to tap into.
As of August 2024, new SHEIN Marketplace sellers pay no marketplace fees for the first 30 days. After that, the SHEIN marketplace fee is fixed at 10% across all product categories.
Additionally, SHEIN covers new seller return shipping fees for the first 30 days.
SHEIN has a central hub where you can access a dashboard to view your orders, product listings, marketing campaigns, data insights, customer service tickets, and educational resources.
SHEIN has a whole host of analytics and reporting tools that you can use to monitor your business health.
You can track metrics like gross merchandise value, conversion rate, return rate, visitor traffic, customer reviews, product rankings, and the average time spent on each stage of order fulfillment. You can even generate custom graphs to analyze product sales trends, inventory requirements, and the impact of marketing campaigns.
SHEIN allows you to create a customizable and branded seller store page—using drag-and-drop creation tools with templates and modules—on both mobile and desktop.
SHEIN provides sellers with multiple ways to promote their products, including social campaigns, coupons, flash sales, app pushes, email marketing, and live streams.
You can use flash sales with prominent app and site placements to create a sense of urgency and excitement, prompting customers to act quickly. These are a great way to attract new customers to your brand, move excess inventory, and drive a surge of sales.
Coupons are a versatile, in-platform tool that can help drive sales growth, boost conversion rates, and sell more underperforming items.
You can even have your products featured on SHEIN’s live streams that bring in more than 300,000 unique viewers who interact with influencers, play games, and score SHEIN points by adding items to their cart.
While SHEIN predominantly features its branded products, the marketplace began allowing U.S. sellers—as well as some Australian sellers—to sell their brands in May 2023.
The requirements to sell on SHEIN are as follows:
You are a domestic U.S.-based operation.
You ship directly to customers from the U.S.
You are a professional seller.
SHEIN also has shipping requirements that sellers must follow:
Orders must be processed within 24 hours and shipped within 48 hours.
You must upload tracking numbers within five days.
Customers must receive orders within seven business days.
According to SHEIN’s seller FAQ page, the marketplace has the following fees:
A flat 10% selling (referral) fee across all product categories upon each customer purchase.
If you choose to use SHEIN Fulfillment Service, there are additional fees for fulfillment and storage.
There is a $1 charge for each order that isn't delivered to the customer within seven business days of the purchase date.
Sellers can sell products in multiple categories on SHEIN Marketplace. Home, living, electronics, beauty, and health are a few categories that have seen particularly high growth in GMV on the marketplace.
Clothing & Fashion
Beauty & Personal Care
Handbags & Accessories
Shoes
Jewelry, Watches, & Accessories
Luggage & Travel
Home & Kitchen
Baby Essentials
Kids
Household Appliances
Toys & Games
Sports & Outdoors
Electronics & Tech Accessories
Pet Supplies
Office & School Supplies
Tools & Improvements
Automotive
Food & Beverage
Health & Supplements
Sellers can list products on SHEIN in three ways:
An API connection with your ecommerce platform.
Working with SHEIN listing solution providers.
Uploading items individually or in bulk through the SHEIN Seller Hub.
Regardless of how you list products, all SHEIN listings must include the following attributes:
Category
Title
Description
Brand name
Product number
Category-specific attributes (e.g., fabric, fit type, length, batteries included, etc.)
Product images
Inventory quantity, dimensions, and weight
Price
Feedonomics supports SHEIN, meaning we can help you integrate your ecommerce platform with the marketplace, optimize your product attributes, automate order management, and prevent errors from costing you potential revenue.
With full-service support from our feed specialists, you can rely on a high degree of expertise without expanding your internal teams.
Muhammed Al-Refai
