by Muhammed Al-Refai | Jun 25, 2025 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing, Tips, Strategy & Insights
Google unveiled the future of ecommerce search at Google I/O 2025, and it’s powered by AI. With its new AI Mode, agentic checkout, and virtual apparel try-ons, Google is rewriting the rules of online shopping, and ecommerce sellers need to adapt fast. Let’s break down... 
by Muhammed Al-Refai | Jun 11, 2025 | Tips, Strategy & Insights
Automation in ecommerce functions much like a highway. Everything is streamlined to move faster and ultimately improve efficiency, but accidents happen at a much higher velocity and the widespread effects can be catastrophic. If you are sending product feeds to... 
by Muhammed Al-Refai | Jun 9, 2025 | Tips, Strategy & Insights
Accurate, complete, and up-to-date product data is critical for success across ecommerce channels like Google Shopping, Amazon, TikTok, and Meta. Yet some retailers lack a structured product file or direct access to backend systems, making it difficult to build... 
by Muhammed Al-Refai | May 23, 2025 | Marketplaces
Target Plus (also known as Target+) is Target’s exclusive third-party marketplace, designed to complement its existing in-store assortment with high-quality products from trusted brands online. Target Plus operates on an invite-only basis, carefully curating sellers... 
by Muhammed Al-Refai | May 13, 2025 | Tips, Strategy & Insights
Managing inventory across multiple ecommerce channels can quickly become overwhelming. Without accurate, automated inventory synchronization, it’s easy to run into issues like overselling, stockouts, and seller account suspensions—especially when you’re...