by Mario Weddell | Apr 1, 2025 | Marketplaces, Tips, Strategy & Insights
Optimizing your product titles is one of the best ways to improve your listings on Amazon. Good titles make your products more likely to appear in the search results and can inspire customers to click on your listings. When creating product titles for a marketplace... 
by Mario Weddell | Mar 7, 2025 | Channel Updates & Ecommerce Trends, Marketplaces, Tips, Strategy & Insights
Following 2024 reports of a number of Amazon vendor (1P) relationships being canceled, suppliers selling directly to Amazon have the opportunity to start selling directly to consumers through Amazon Marketplace (3P) instead. The transition from 1P to 3P includes some... 
by Mario Weddell | Feb 21, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
When brands and retailers look to sell more products online, they often start by advertising on the biggest search engines in the world—Google, Microsoft (Bing), and Yahoo. These channels have shopping ads programs to help you promote the right products to customers... 
by Mario Weddell | Jan 29, 2025 | Channel Updates & Ecommerce Trends
The recent and temporary shutdown of TikTok in the U.S. put content creators, consumers, and marketers on edge. Initially known as a top channel for reaching young audiences with short video content, TikTok has also grown into a popular shopping destination, with many... 
by Mario Weddell | Oct 25, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify...