by Mario Weddell | Dec 9, 2024 | Tips, Strategy & Insights
Today’s online shopping experience encompasses everything from seeing targeted ads to using augmented reality to “try on” outfits. Online shopping channels continue to innovate to give customers greater immersion, customization, and convenience. As a merchant, you... 
by Mario Weddell | Oct 25, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify... 
by Mario Weddell | Oct 7, 2024 | Channel Updates & Ecommerce Trends, Marketplaces, Tips, Strategy & Insights
Following recent reports of a number of Amazon vendor (1P) relationships being canceled, suppliers selling directly to Amazon have the opportunity to start selling directly to consumers through Amazon Marketplace (3P) instead. The transition from 1P to 3P includes... 
by Mario Weddell | Aug 27, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Affiliate marketing is one of the best ways for brands to drive web traffic to their products, and its popularity is still increasing. The affiliate marketing market is projected to have a nearly 8% compound annual growth rate through 2030, and the reasons are... 
by Mario Weddell | Jul 8, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
When brands and retailers look to sell more products online, they often start by advertising on the biggest search engines in the world—Google, Microsoft (Bing), and Yahoo. These channels have shopping ads programs to help you promote the right products to customers...