by Brian Roizen | Dec 7, 2015 | Tips, Strategy & Insights
If you’ve seen Automatic item disapprovals due to a Google Shopping policy violation error in your Google Merchant Center, the natural thing to do is to check the corresponding help page. Unfortunately, you’ll quickly realize that this page is completely... 
by Brian Roizen | Dec 6, 2015 | Tips, Strategy & Insights
Product bidding in Comparison Shopping Engines takes a different approach than keyword bidding. Every engine is going to be a little different on what works best, but here are a few high level strategies to consider when placing bids. Overstock / Limited Quantities If... 
by Brian Roizen | Dec 1, 2015 | Tips, Strategy & Insights
Consumer behavior, seasons, products and more all are constantly changing so when I hear someone ask “why should we regularly optimize?” The answer is fairly obvious. Merchants are constantly adding new products, which means there are new products to be optimized,... 
by Brian Roizen | Nov 16, 2015 | Tips, Strategy & Insights
Happy New Year! Oops! Wait. We haven’t quite made it through the holiday shopping season yet. Many retailers already have their marketing plans in full swing. ‘Tis the time for increased bidding, cost, and ultimately more revenue. However, in order to make the... 
by Brian Roizen | Nov 4, 2015 | Tips, Strategy & Insights
In the last few months, you’ve probably heard that Connexity (aka Shopzilla/Bizrate) acquiredPriceGrabber. This is huge news in the eCommerce advertising space as the CSE space is rapidly changing with some consolidation happening in the shopping engines. With...