The fashion industry is ever-changing and always hungry for the next big trend. However, in order to be that trend, you need the exposure necessary to reach the lives of millions.
Below you’ll find some of the best advertising channels that you should be on for advertising fashion, apparel, and clothing.
Google Shopping
Google Shopping is one of the most recognizable advertising channels in the world. It’s highly relevant search results, huge search volume, and prominent position on the Google search page make it an important channel for any retailer to be on.
Read more about the Google Shopping feed specifications
Polyvore
Polyvore (now owned by Yahoo) is a major fashion and apparel channel for eCommerce merchants that allows you to target users by creating clothing sets (a dress that pairs well with a pair of shoes). Additionally, Polyvore boasts an average order value of $383, which is significantly higher than other CSE and marketplace channels.
Read more about the Polyvore feed specifications
Pepperjam
Pepperjam is one of the leading feed-based affiliate channels with thousands of publishers available to promote your products. Under its parent organization, Ebay, Pepperjam specializes in pay-for-performance results and social marketing services.
Read more about the Pepperjam feed specifications
Spartoo
Spartoo is a European fashion e-commerce site specializing in shoes and clothing.
Read more about the Spartoo feed specifications
Fashiola
Fashiola is a fashion advertising channel that partners with fashion merchants to redirect customers directly to the retailer’s website to complete their transaction.
The Dress Spot
The Dress Spot, like the name suggests, specializes in women’s dresses from some of the world’s most popular stores and brands, including Nordstrom, Macy’s, and J. Crew.
Need help in optimizing product feeds for these channels? Feel free to reach out here!
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
