If you sell books, there are hundreds of channels you can try to advertise your products, but which are the best?
Below you’ll find some of the best advertising channels for books that you should be on.
Google Shopping
Google Shopping is one of the most recognizable advertising channels in the world. Its highly relevant search results, huge search volume, and prominent position on the Google search page make it an important channel for any retailer to be on. If you’re not on Google Shopping yet, this should be on the top of your list of the best places for advertising your books online!
Read more about the Google Shopping feed specifications
All Book Stores
AllBookstores finds the lowest prices on new, used, and rental textbooks by comparing prices at dozens of online retailers with thousands of authors. Try placing an ad for your books here if you want a more book-focused channel!
Book Finder
With one simple step, BookFinder.com searches the inventories of over 100,000 booksellers worldwide, accessing millions of books to find yours at the best price.
Book Price
BookPrice is a search engine that compares the prices of new, used and rental books and college textbooks at major online retailers, including Barnes&Noble, Amazon, and Ebay.
Book Scouter
Book Scouter is a price comparison channel that connects people to trusted vendors who are interested in purchasing used books/textbooks. By comparing offers, it ensures that you get the best price for your books.
Need help in optimizing product feeds for these channels? Feel free to reach out here!
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
