Yahoo Dynamic Product Ads

Feedonomics has a direct integration with Yahoo, a shopping ad platform that connects advertisers to premium web properties, such as AOL, MSN, HuffPost, TechCrunch, CBS Interactive, and more.

New Instagram Shopping Ads

Why list your products on Yahoo?

Getting your products listed on trusted news sites helps increases consumer engagement. Yahoo has an incredible range of ad types to entice clicks and drive online sales.


Native Ecosystem

Serve shopping ads on over 900 high-quality Yahoo partner sites, such as Apple News, MSN, and Samsung.


Service and Support

Yahoo comes with a trusted name and a support team that’s dedicated to your success.


With over 60 billion impressions globally across a diverse range of web properties, your products are sure to get noticed by the right audience.

Intelligent Ad Targeting

Yahoo synthesizes more diverse and deeper data sets than anyone else to give you the complete picture of your most relevant audience.

Feed Based Advertising

Automated, dynamic advertising all based off of feeds, creating well-curated advertising across our properties.

Wide Range Of Multi-Media

Captivate your audience with video, interactive media, 3D, and AR.

What differentiates Yahoo from other ad platforms?

instagram feed shopping ad listing

Yahoo is using 5G to transform the way users interact with product ads. 

Instagram shopping feed

The Yahoo platform enables you easily target your desired audience such as Millennials, Gen Zers, parents, and boomers.

Instagram catalog feed for advertisers

The most holistic audience triggers utilizing search, mail, purchase, content consumption signals and more to target desired users.

Instagram catalog feed for advertisers

Custom solutions for a wide range of verticals, such as hotels, airlines, real estate, automotive, and more.

Not using Yahoo yet?

See how Feedonomics can help get your products listed

Challenges when listing products on different channels

Exporting Data

Exporting your products from your website and sending them to Yahoo in the correct format


Managing a large inventory of products, optimizing, monitoring, and actioning the results

Improving Performance

Ensuring that your products are serving without errors while constantly optimizing the performance


Making sure that you are not advertising products that are out of stock so that you don’t waste ad spend

instagram feed - ad example

The Feedonomics solution

Digital agencies and brands can substantially reduce their operational overhead while significantly improving performance, simply by having Feedonomics manage their Yahoo product listings. As an approved Yahoo partner, Feedonomics can:

Instagram shopping ad management - Feedonomics platform

Pull data

Pull product data from any website, shopping platform, or feed file and send it to Yahoo in the correct format.


Optimize, monitor, and action the results on a large inventory of products.


Perform advanced feed management: A/B testing, apply custom labels that can be used for reporting to view return profit metrics on a per SKU level.


Deliver Feedonomics technology: set alerts so that you are notified of any errors or disapprovals.


All of this is done by a full-service team. We do the hard work for you. Have access to dedicated world-wide support, available 24/7.

Case study

A luxury retailer increases its ROAS by 10x with DPA

A luxury department store turned to Yahoo DSP and Feedonomics to drive sales and ROAS. Download the full case study here.


ROAS compared to display ads.*


higher ROAS compared to native ads.*

*Yahoo internal data, April 2021

Check out our success stories

Amazon product listing management

Large Department Store

Find out how Impression Share skyrocketed by over 200% with a 117% increase in Revenue.

Amazon seller central tools


Find out how our agency partners Subaru campaign generated over $1 million in sales within 4 months.

Amazon tools for sellers


Find out how ROAS increased 184% on shopping campaigns after converting 29 feeds from a legacy feed platform.

Find out why the world’s most prolific brands and online retailers choose Feedonomics.