Yahoo Dynamic Product Ads
Feedonomics has a direct integration with Yahoo, a shopping ad platform that connects advertisers to premium web properties, such as AOL, MSN, HuffPost, TechCrunch, CBS Interactive, and more.
Why list your products on Yahoo?
Getting your products listed on trusted news sites helps increases consumer engagement. Yahoo has an incredible range of ad types to entice clicks and drive online sales.
Native Ecosystem
Serve shopping ads on over 900 high-quality Yahoo partner sites, such as Apple News, MSN, and Samsung.
Service and Support
Yahoo comes with a trusted name and a support team that’s dedicated to your success.
Engagement
With over 60 billion impressions globally across a diverse range of web properties, your products are sure to get noticed by the right audience.
Intelligent Ad Targeting
Yahoo synthesizes more diverse and deeper data sets than anyone else to give you the complete picture of your most relevant audience.
Feed Based Advertising
Automated, dynamic advertising all based off of feeds, creating well-curated advertising across our properties.
Wide Range Of Multi-Media
Captivate your audience with video, interactive media, 3D, and AR.
What differentiates Yahoo from other ad platforms?
Yahoo is using 5G to transform the way users interact with product ads.
The Yahoo platform enables you easily target your desired audience such as Millennials, Gen Zers, parents, and boomers.
The most holistic audience triggers utilizing search, mail, purchase, content consumption signals and more to target desired users.
Custom solutions for a wide range of verticals, such as hotels, airlines, real estate, automotive, and more.
Not using Yahoo yet?
See how Feedonomics can help get your products listed
Challenges when listing products on different channels
Exporting Data
Exporting your products from your website and sending them to Yahoo in the correct format
Scalability
Managing a large inventory of products, optimizing, monitoring, and actioning the results
Improving Performance
Ensuring that your products are serving without errors while constantly optimizing the performance
Fulfillment
Making sure that you are not advertising products that are out of stock so that you don’t waste ad spend
The Feedonomics solution
Digital agencies and brands can substantially reduce their operational overhead while significantly improving performance, simply by having Feedonomics manage their Yahoo product listings. As an approved Yahoo partner, Feedonomics can:
Pull data
Pull product data from any website, shopping platform, or feed file and send it to Yahoo in the correct format.
Optimize
Optimize, monitor, and action the results on a large inventory of products.
Manage
Perform advanced feed management: A/B testing, apply custom labels that can be used for reporting to view return profit metrics on a per SKU level.
Alert
Deliver Feedonomics technology: set alerts so that you are notified of any errors or disapprovals.
Simplify
All of this is done by a full-service team. We do the hard work for you. Have access to dedicated world-wide support, available 24/7.
Case study
A luxury retailer increases its ROAS by 10x with DPA
A luxury department store turned to Yahoo DSP and Feedonomics to drive sales and ROAS. Download the full case study here.
10x
ROAS compared to display ads.*
80%
higher ROAS compared to native ads.*
*Yahoo internal data, April 2021
Check out our success stories
Large Department Store
Find out how Impression Share skyrocketed by over 200% with a 117% increase in Revenue.
Automotive
Find out how our agency partners Subaru campaign generated over $1 million in sales within 4 months.
Agency
Find out how ROAS increased 184% on shopping campaigns after converting 29 feeds from a legacy feed platform.
Find out why the world’s most prolific brands and online retailers choose Feedonomics.