Pinterest Feed Management

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Pinterest is a free website where users can upload and store images and other media content.

 

Screen Shot 2017-12-07 at 9.41.13 AM

 

How to create a Pinterest product feed

You can create a Pinterest business account here:

https://www.pinterest.com/business/create/

To be accepted, you will need to be a managed partner with over $10k per month in adspend for the platform.

 

Required Pinterest feed fields with a description of each field

Pinterest bases its model on Google Product Feed specifications. The labels and functionalities should match those found in Google, although some fields are treated differently.

 

Field Name Short Description
Product ID

<id>

Unique ID that is used to identify the item.

 

Product title

<title>

Product name or title. If product is a variant of a group, each variant must have the same title. The size and/or color field is required for each variant.
Product description

<description>

Short description of the product in plain text.
Google product category

<google_product_category>

Category the product is listed under, from the list of Google categories.
Product URL

<link>

Link to the product page on the website, or to other product if this is a variant or ‘child’ of another product.
Product image URL

<image_link>

Link to the product image on the website.
Product condition

<condition>

Either ‘new’, ‘used’ or ‘refurbished’.
Product availability

<availability>

Either ‘in stock’, ‘out of stock’ or ‘pre-order’.
Product price

<price>

Current price of product. Currency is optional.
GTIN

<gtin>

Global trade identification number. Required if available.
Product group ID

<item_group_id>

Required for products with multiple variants.
Product color

<color>

Main color. Required for apparel.
Product gender

<gender>

‘Male’, ‘female’ or ‘unisex’. Required where applicable.
Product age group

<age_group>

‘Newborn’, ‘infant’, ‘toddler’, ‘kids’ or ‘adult’. Required where applicable.

 

Optional Pinterest feed fields with a description of each field

 

Field Name Short Description
Product type

<product_type>

If required category field is not listed under Google categories, you can include it here.
Mobile URL

<mobile_link>

Mobile-optimized version of the product page on the website.
Additional image URL

<additional_image_link>

Link to additional images of the product.
Product availability date

<availability_date>

The date and time that the product becomes available.
Sale price

<sale_price>

The discounted price of the product, in USD, without currency symbol.
Sale price date

<sale_price_effective_date>

The start and end dates of the sale.
Product brand

<brand>

Brand or manufacturer of the product.
MPN

<mpn>

Manufacturer part/product number.
Identifier exists

<identifier_exists>

Required field if no unique product identifier exists.
Product material

<material>

Material used to make the product, e.g. cotton.
Product pattern

<pattern>

Pattern of the product, e.g. striped.
Product size

<size>

Size of the product, e.g. small.
Size type

<size_type>

Additional size field, according to Google specifications (regular, petite, plus, big/tall, maternity).
Size system

<size_system>

Indicates the country’s sizing system being used.
Tax

<tax>

Tax field with four attributes (country, region, rate, tax ship).
Shipping

<shipping>

Shipping field with four attributes (country, region, service and price).
Shipping weight

<shipping_weight>

Weight of product for shipping.
Shipping length

<shipping_length>

Length of product for shipping.
Shipping width

<shipping_width>

Width of product for shipping.
Shipping height

<shipping_height>

Height of product for shipping.
Shipping label

<shipping_label>

Can be used to add extra shipping attributes.
Multipack

<multipack>

Number of products in the multipack.
Adult

<adult>

Used for products that need to be labelled as adult.
AdWords attributesAdWords grouping, AdWords labels and AdWords redirect.
Custom labels for shopping campaigns

 

Used for custom grouping of items in a shopping campaign. You can use up to 5 customs labels, numbered 0-4.
Excluded destination

<excluded_destination>

Prevents product from appearing in certain destinations.
Expiration date

<expiration_date>

For perishable items.
Unit pricing measure

<unit_pricing _measure>

The measure and dimension of the product, e.g. 225ml.
Unit pricing base measure

<unit_pricing_base_measure>

Base measure and dimension of the product, e.g. 100ml.
Promotion ID

<promotion_id>

Unique identifier of a promotion item.

 

What formats does Pinterest accept?

Files should be sent in either CSV or TSV format, although XML files are also accepted.

 

How to send your product feed to Pinterest

Files should be made available on your server via HTTP, HTTPS, SFTP or FTP. You will need to give details of URL where the file can be retrieved from.

 

Need help in optimizing your feed and getting it to Pinterest? We can help, feel free to contact us below.

 

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