Pinterest Feed Management

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Pinterest is a free website where users can upload and store images as well as other media content.

Set up a Pinterest business account for free to access Pinterest Analytics and other tools that can help grow your presence on the platform.

How to get set-up on Pinterest

-Create a Pinterest business account here: https://www.pinterest.com/business/create/
-Fill out your email, password and business name then select a business type
-Click “Create account”

A Step-By-Step Guide to Data Source Setup

-Navigate to Catalogs (catalogs.pinterest.com)
-Click “Get Started”
-Click “Add data source”. You must have a claimed domain in order to add a data source.
-Input your data source URL (must begin with http://, https://, ftp://, or sftp://, and include the full filepath and no credentials in the URL).
-Select the file format (CSV or TSV)
-Select “My data source is password-protected” if your data source requires credentials, and input credentials.
-Click “Create Pins”.
-You will be then navigated to the main Data Source page. Wait for confirmation email from Pinterest for the status of your data source submission.

Overview

Once a data source is submitted to Pinterest, they will validate the file, and submit products for Pin creation as long as they meet Pinterest’s specifications. Any errors with the file will be surfaced for you to fix. You can find the complete list of error messages here. Pinterest will then create a product Pin for each item within the data source. Every time the data source is refreshed and Pinterest ingests a new data source, the updated information will be reflected for that product. It is recommended that you send Pinterest an updated full data source daily to ensure that details of your products are up-to-date.

Data Source Setup Requirements

-Prepare a data source file according to Pinterest’s data source specification.
-Make the data source file available at a permanent file path on your server via a HTTP, HTTPS, or FTP, SFTP request.
-Input the URL for the data source in the Catalogs interface, with the appropriate username and password credentials as necessary.
-The file path should be static. Any update to the file path must be updated by you to ensure that Pinterest is able to grab the file dynamically.

Required Pinterest feed fields with a description of each field

Column nameDescriptionSyntax/supported valuesExampleRequirement
id

The user-created unique ID that represents the product.

Only unicode characters are accepted.

Max 127 charactersDS0294-Lrequired
titleThe name of the product. Must be the same name as the product from the landing page. Include the variant details, such as color and size.Max 128 charactersWomen’s denim shirt, largerequired
descriptionDescription of the product. This field does not support HTML and must be in plain text for optimal experience.Max 500 charactersCasual fit denim shirt made with the finest quality Japanese denim. required
linkThe landing page for the product. The link must lead directly to the same product and showcase the same data. We recommend against hardwalls. The URL must start with http:// or https:// Max 511 charactersrequired
image_link

The link to the product image. The URL must be accessible by a user-agent, and send the accurate image. Please make sure there are no template or placeholder images at the link. Must start with http:// or https://

Commas must be encoded or removed if they are part of the image link, as currently we are unable to process image links containing commas.

 required
priceThe price of the product. The price should include currency in ISO-4217 if it is not US dollars. If the currency is not included, we default to US dollars. We accept currency after the numeric price value, with or without space. Currency should follow the standard ISO-4217 code. We do not accept 0 values for price. Do not use currency symbols.

<numeric>

<ISO 4217>

24.99 USD
24.99USD
24.99
24.99 GBP
required
availabilityThe availability of the product. Must be one of the following values: ‘in stock’, ‘out of stock’, ‘preorder’.in stock
out of stock
preorder
in stockrequired
conditionThe condition of the product. Must be one of the following values: ‘new’, ‘used’, ‘refurbished’.new
used
refurbished
newrequired
google_product_categoryThe categorization of the product based on the standardized Google Product Taxonomy. This is a set taxonomy. Both the text values and numeric codes are accepted.Full taxonomyApparel & Accessories > Clothing > Shirts & Tops
212
required

Optional general attributes

Column nameDescriptionSyntax/supported valuesExampleRequirement
product_typeThe categorization of your product based on your custom product taxonomy. Subcategories must be sent separated by “ > “. The > must be wrapped by spaces. We do not recognize any other delimiters such as comma or pipe.L0 > L1 > L2 > L3 > L4Clothing > Women’s > Shirts > Denimoptional
additional_image_link

The links to additional images for your product. Separate each additional image with comma. We recommend enclosing the whole string with quotes. Must begin with http:// or https://

Commas must be encoded or removed if they are part of the image link, as currently we are unable to process image links containing commas. 

We will create a new pin for every additional image link sent.

 optional
mobile_linkThe mobile-optimized version of your landing page. Must begin with http:// or https://Max 511 charactersoptional
sale_priceThe discounted price of the product. The sale_price must be lower than the price. Include currency in the same setup as price. It should include currency in ISO-4217 if it is not US dollars. If the currency is not included, we default to US dollars. We accept currency after the numeric price value, with or without space. We do not accept 0 values. Do not use currency symbols.

<numeric>

<ISO 4217>

14.99 USD
14.99USD
14.99
14.99 GBP
optional

Optional product identifier

Column nameDescriptionSyntax/supported valuesExampleRequirement
item_group_idThe parent ID of the product. Max 127 charactersDS0294required for items with multiple variants

brand

The brand of the product. Josie’s Denimoptional
gtinThe unique universal product identifier.Numeric3234567890126optional
mpnManufacturer Part Number are alpha-numeric codes created by the manufacturer of a product to uniquely identify it among all products from the same manufacturer. Alphanumeric“mpn”:
“PI12345NTEREST”
optional
identifier_existsRequired when unique product identifiers (GTIN or MPN) do not exist. When the attribute is not specified, the default value will be TRUE.true
false
yes
no
trueoptional

Optional product characteristics

Column nameDescriptionSyntax/supported valuesExampleRequirement

color

The primary color of the product blueoptional
genderThe gender associated with the product. Must be one of the following values if sent: ‘male’, ‘female’, ‘unisex’male
female
unisex
femaleoptional
age_groupThe age group to apply a demographic range to the product. Must be the one of the following values: ‘newborn’, ‘infant’, ‘toddler’, ‘kids’, ‘adult’newborn
infant
toddler
kids
adult
adultoptional
materialThe material used to make the product. cottonoptional
patternDescription of the pattern used for the product. plaidoptional
sizeThe size of the product. Moptional
size_typeAdditional description for the size. Must be one of the following values if sent: ‘regular’, ‘petite’, ‘plus’, ‘big_and_tall’, ‘maternity’regular
petite
plus
big_and_tall
maternity
regularoptional
size_systemIndicates the country’s sizing system in which you are submitting your product.Country code

US
UK

optional

Optional tax and shipping data

Column nameDescriptionSyntax/supported valuesExampleRequirement
taxEach tax attribute group can consist of 4 sub-attributes: country:region:rate (required):tax_ship
All colons, even for blank values, are required.
country:region:rate(required):tax_shipUS:1025433:6.00:yoptional
shippingEach delivery attribute group can consist of 4 sub-attributes: country, region, service, and price (required).
All colons, even for blank values, are required.
country:region:service:price(required)

US:CA:Ground:0 USD

US::Express:13.12

optional

shipping_weight

The weight of the product. Ensure there is a space between the numeric string and the metric.<numeric> <metric>3 kg
5 lbs
optional
shipping_widthThe width of the package needed to ship the product. Ensure there is a space between the numeric string and the metric.<numeric> <metric>16 inoptional
shipping_heightThe height of the package needed to ship the product. Ensure there is a space between the numeric string and the metric.<numeric> <metric>12 inoptional

Optional adult product flag

Column nameDescriptionSyntax/supported valuesExampleRequirement
adultSet this attribute to TRUE if you are submitting items that are considered “adult”. These will not be shown on Pinterest.TRUE
FALSE
trueoptional

Optional custom labels

Custom grouping of products. These can be used for a variety of purposes such as seasonal, promotions, best sellers. We accept up to 5 different custom labels.

You will be able to create product groups in Catalogs using custom labels.

Column nameDescriptionSyntax/supported valuesExampleRequirement
custom_label_0Custom grouping of products. 

Best sellers

Summer promotion

optional
custom_label_1Custom grouping of products.  optional
custom_label_2Custom grouping of products.  optional
custom_label_3Custom grouping of products.  optional
custom_label_4Custom grouping of products.  optional

Optional shopping ad fields

Column nameDescriptionSyntax/supported valuesExampleRequirement
adwords_redirectAllows advertisers to specify a separate URL that can be used to track traffic coming from Pinterest shopping ads. Must send full URL including tracking, do not send tracking parameters only. At this time we do not support impression tracking. Must begin with http:// or https://string URLoptional

What formats does Pinterest accept?

Files should be sent in either Tab Delimited (TSV) or Comma Delimited (CSV) format. If you use a CSV file, it is recommended that you wrap all of your values in double quotes to avoid any possible parsing issues.

How to send your product feed to Pinterest

Files should be made available on your server via HTTP, HTTPS, SFTP or FTP. You will need to give details of URL where the file can be retrieved from.

Need help in optimizing your feed and getting it to Pinterest? We can help, feel free to contact us below.

The Feedonomics Experience

See how we can help your business today!

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.

Some Case Studies

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Feedonomics helps custom art and apparel client increase revenue by 229% for millions of SKUs.

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