Google Manufacturer Center is for manufacturers and brands who own the licenses to the products they make. It’s a great channel to get analytics and better control over your products.
Pros of Google Manufacturer Center
1. Better access to Analytics – you can see brand and product impressions and clicks, as well as see top performing products.
2. Complete control over content. When Google Shopping groups merchants under one product title, description, and image, you get to control what displays.
Google had a case study of Johnson and Johnson on Google Manufacturer Center, and found:
A 22% increase in impressions, helping even more customers discover their brand through search results
A 27% increase in clicks, engaging more potential customers with their retailers’ Shopping ads.
What fields are required in the Google Manufacturer Center Feed?
If you’re a brand or manufacturer, we can help create optimized feeds for Google Manufacturer Center. Feel free to reach out below!
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