by Brian Roizen | Mar 28, 2016 | Tips, Strategy & Insights
If you’ve logged into Google Merchant Center recently, you may have seen warnings about GTINs, specifically with the error “Item Requires a GTIN, resolve by May 16, 2016″Why Are you Seeing This GTIN Error?In short, Google will give you this error if... 
by Brian Roizen | Mar 23, 2016 | PPC Ads & Marketing
Having an optimized Data Feed is essential to your success as an online Merchant using comparison shopping engines or marketplaces. A data feed “rich” with information which can be optimized to differentiate your product from a competitor’s is a key component in what... 
by Brian Roizen | Dec 15, 2015 | Tips, Strategy & Insights
If you’ve ever dealt with product shipping weights over 150 lb, you know that the UPS Ground rule for Shipping only accommodates shipping with weights up to 150 lbs. When shipping weight exceeds this amount UPS defaults to what they call UPS Freight, which has a... by Brian Roizen | Dec 7, 2015 | Tips, Strategy & Insights
If you’ve seen Automatic item disapprovals due to a Google Shopping policy violation error in your Google Merchant Center, the natural thing to do is to check the corresponding help page. Unfortunately, you’ll quickly realize that this page is completely... 
by Brian Roizen | Nov 16, 2015 | Tips, Strategy & Insights
Happy New Year! Oops! Wait. We haven’t quite made it through the holiday shopping season yet. Many retailers already have their marketing plans in full swing. ‘Tis the time for increased bidding, cost, and ultimately more revenue. However, in order to make the...