Kogan Marketplace is an Australia-based retail channel that allows third-party merchants to list and sell their products alongside Kogan brands and products. Kogan.com receives 12 million monthly visitors from around the world.

What do I need to set up a Kogan Marketplace seller account?

You need approval to become a seller on Kogan Marketplace. During the application process, you must supply basic information about your business, including:

  • Name
  • Email
  • Company name
  • Website
  • Preferred integration method

You also have to fill out other clarifying questions about your business, including a description of your product range, if you currently have an ecommerce fulfillment capability, and if you sell on other marketplaces, including those abroad.

Once the application has been approved, the Kogan Marketplace team reaches out to you with an API key so you can start setting up a seller account. While there are no strict requirements when it comes to where you’re selling from, the Kogan Marketplace team suggests that you either have an established retail website that already services Australia or an existing presence on a major Australian marketplace platform.

Feedonomics can help you get started on Kogan Marketplace.

What are the commission rates and fees on Kogan Marketplace? 

As a curated marketplace, Kogan Marketplace operates on a commission basis that is discussed and negotiated with merchants individually. Merchants are also charged a payment processing fee of 20 cents plus a 1.39% non-refundable charge per order placed. Merchants are also subject to the Australian goods and services tax (GST), and all items listed on Kogan Marketplace are shown at a price that reflects the GST.

What are the image requirements on Kogan Marketplace? 

Kogan Marketplace only accepts images in the form of publicly readable URLs, meaning that your image hosting site is not blocked by a password or firewall. The link must start with http:// or https:// and be followed by a qualified domain name. Accepted file types include (but are not limited to) JPEG, PNG, and TIFF. 

The suggested image size is 1000 x 1000 pixels, with a maximum width of 1320px, a maximum height of 1080px, and a resolution of 720dpi. 

You can submit up to eight images per product listing. At least one image is required, and it must be of the product centered against a white background. You cannot add promotional text or marketing messages on any of the images. 

Do I need approval to list in certain categories on Kogan Marketplace?

Yes. Merchants may not list products in the following categories without specific approval from the Kogan Marketplace team: 

  • Adult products
  • Refurbished products
  • Alcohol
  • Art
  • Food
  • Baby and kids
  • Consumer electronics

For a full list of prohibited items and categories that require approval, you can refer to the prohibited and restricted products page.

Are UPCs or GTINs required to sell on Kogan Marketplace?

Yes, you must have a GTIN or UPC for all products listed on Kogan Marketplace. The only exemptions are for multipacks or bundled goods, refurbished goods, non-branded generic goods, or private label goods. Any branded product must be submitted with a valid GTIN or it won’t be listed.

If you need a GTIN exemption, you can apply for one through a form on Kogan Marketplace. 

Contact Feedonomics today to learn how our team of marketplace specialists can assist your business with everything from product listing to order management for Kogan Marketplace.

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