Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads.
It’s also a great way for us to do an audit of your current feed to identify optimization and performance improvements. Follow the instructions below to download a copy of your current product data from GMC, as well as your feed errors and warnings.
Downloading your Google Merchant Center product feed
Here are the steps to quickly download a copy of your Google Shopping feed.
- Log in to your Google Merchant Center account.
- Navigate to the account/subaccount.
- In the left-hand menu, select “Products” and make sure you are on the “All products” tab at the top of the dashboard.
- On the right side of the page, above your products, select the Columns icon and click “Modify columns.”
- Check the boxes for all the columns available and click “Apply.”
- On the Products page, above the product data table, click on the download icon to get a copy of your feed.
Downloading your Google Merchant Center feed errors and warnings
Here are the steps to quickly download a file of your feed errors and warnings.
- Log in to your Google Merchant Center account.
- Navigate to the account/subaccount.
- In the left-hand menu, select “Products” and make sure you are on the “Needs attention” tab at the top of the dashboard.
- On the right side, above the product data table, click on the download icon to get a file of your products that need attention.
With its leading data feed management platform, Feedonomics helps brands, retailers, and agencies optimize and list products on hundreds of shopping destinations around the world. Learn more about our full-service solutions for advertising channels and marketplaces.
