Brands need to have GTINs. Google cannot support products without GTINs.
So make sure you have your GTINs to avoid running into issues when uploading to Google Manufacturer Center.
Watch our Google Manufacturer Center Webinar with Google.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.