by Brian Roizen | Sep 28, 2018 | Tips, Strategy & Insights
If you have a client that wants a BazaarVoice export, you’ll have to change your feed a bit, add some fields, and get FTP/SFTP information from the client.Here’s the general structure of a BazaarVoice XML export:... by Brian Roizen | Sep 27, 2018 | Tips, Strategy & Insights
Ambiguous GTINs — Prepend enough leading zeros to your GTIN values to make them at least 12 digits (12 to 14 is fine). Note that if a GTIN is 8 or fewer digits to begin with, it may be invalid and you may be better off setting it to empty. See Matthew for more details... by Brian Roizen | Sep 27, 2018 | Tips, Strategy & Insights
Commas in certain fields in a Google Shopping export can cause Google to interpret the data in that column as a list of items, rather than a single image. For example, when seeing ‘L,XL’ in the ‘size’ column, Google will interpret that this product is available in... by Brian Roizen | Sep 27, 2018 | Tips, Strategy & Insights
What is [identifier_exists]?It is a Google Shopping attribute that indicates that unique identifiers are not available for your product. It can be set to either ‘yes’ (meaning there are identifiers) or ‘no’ (meaning there are no identifiers). This is a required... by Brian Roizen | Sep 26, 2018 | Tips, Strategy & Insights
Recognizing & deactivating API product submissions If you log into Google Merchant Center account and you see products on the “Products” page but no active feeds on the “Products > Feeds” page—or the count of submitted products is greater than the sum of the... by Brian Roizen | Sep 12, 2018 | Tips, Strategy & Insights
David Rothwell is a Google Ads Money Expert and has 13 years digital sales experience with Google Ads, Google Merchant Center and Google Shopping. He is the author of The AdWords Bible for eCommerce on Amazon and founder of the world’s first Google Ads £20k Challenge...