by Brian Roizen | Mar 22, 2019 | Tips, Strategy & Insights
Thomas has a long record of delivering growth for many of the largest names online. During six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their... 
by Brian Roizen | Mar 4, 2019 | Tips, Strategy & Insights
Andrew Cooper is a Sr. Manager of Ecommerce at Metric Theory. He leads the Ecommerce team, delivering feed management and Amazon ad services while setting shopping and PLA strategy for the agency. What major changes have you seen across the e-commerce digital... 
by Brian Roizen | Feb 15, 2019 | Tips, Strategy & Insights
What is a Merchant Center Promotion? Merchant Promotions is a free feature that allows you to distribute online promotions within your Google Shopping campaigns. When you add promotions to products that you sell on Google, shoppers see a “Special Offer” link (i.e. 15%... 
by Brian Roizen | Feb 7, 2019 | Tips, Strategy & Insights
Consumers have purchasing power but have you ever wondered how they decide what to buy? Google did some research, polling roughly 1,800 people to find out about their buyer’s journey when it comes to skin care, baby products, and pet foods. Read on for the key... 
by Brian Roizen | Jan 28, 2019 | Tips, Strategy & Insights
Sandie Shin is a Director of Customer Strategy at Sidecar with years of experience in strategy, analytics, and social media. She started her career in Los Angeles in the fashion industry where she oversaw digital marketing strategies. Since then she has worked in a... 
by Brian Roizen | Jan 14, 2019 | Tips, Strategy & Insights
Kelly is a Senior Product Feed Strategist at Rakuten Marketing. Her day to day duties consist of creating, manipulating, and managing product data feeds for all shopping engines. She takes pride in ensuring client feeds are of utmost quality and meet each channels...