by Brian Roizen | Feb 7, 2019 | Tips, Strategy & Insights
Consumers have purchasing power but have you ever wondered how they decide what to buy? Google did some research, polling roughly 1,800 people to find out about their buyer’s journey when it comes to skin care, baby products, and pet foods. Read on for the key... 
by Brian Roizen | Jan 28, 2019 | Tips, Strategy & Insights
Sandie Shin is a Director of Customer Strategy at Sidecar with years of experience in strategy, analytics, and social media. She started her career in Los Angeles in the fashion industry where she oversaw digital marketing strategies. Since then she has worked in a... 
by Brian Roizen | Jan 14, 2019 | Tips, Strategy & Insights
Kelly is a Senior Product Feed Strategist at Rakuten Marketing. Her day to day duties consist of creating, manipulating, and managing product data feeds for all shopping engines. She takes pride in ensuring client feeds are of utmost quality and meet each channels... 
by Brian Roizen | Jan 2, 2019 | Tips, Strategy & Insights
How do you keep your shopping campaign running while replacing an existing feed with a new feed? Follow these suggestions to minimize interruptions and to ensure a smooth changeover. Make the appropriate segmentation adjustments in your campaign so that you are in... 
by Brian Roizen | Dec 24, 2018 | Tips, Strategy & Insights
The first step in setting up your business data feed is to upload your data file. You’ll have to go into your AdWords account, choose “Business data,” name your new data source and upload your file. The second part is viewing your data feed details. You’ll be... 
by Brian Roizen | Dec 6, 2018 | Tips, Strategy & Insights
Holiday shipping deadlines are approaching fast. One of the pain points for shoppers is not understanding the order deadline dates so that they receive their items before Christmas. Naturally, you’ll want to keep the consumer happy, so we’ve come up with a handy dandy...