by Brian Roizen | May 13, 2019 | Tips, Strategy & Insights
With over 25 million app downloads, Tophatter is a thriving marketplace. Its ever-growing base of dedicated shoppers loves the unique selling format of quick auctions. Shoppers are driven to compete against one another to win anything from a drone to an eyeshadow... 
by Brian Roizen | Apr 17, 2019 | Tips, Strategy & Insights
Feedonomics Discussion Guide Welcome to Brandstorm, the podcast that talks to the peoplebehind America’s brands.I’m Dan Trzinski, president of Platypus Advertising and Design.And I’m Nancy Christopher, PR director at Platypus. I’m sure you’ve noticed the shopping... 
by Brian Roizen | Apr 8, 2019 | Tips, Strategy & Insights
Michael heads up Performance Marketing for Samsung Electronics in the UK, leading their Paid Search, SEO, Affiliates, Paid Social and Programmatic Display efforts. Within just 9 months, he has overseen the highest revenue driving Black Friday ever for Samsung.com and... 
by Brian Roizen | Mar 22, 2019 | Tips, Strategy & Insights
Thomas has a long record of delivering growth for many of the largest names online. During six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their... 
by Brian Roizen | Mar 4, 2019 | Tips, Strategy & Insights
Andrew Cooper is a Sr. Manager of Ecommerce at Metric Theory. He leads the Ecommerce team, delivering feed management and Amazon ad services while setting shopping and PLA strategy for the agency. What major changes have you seen across the e-commerce digital... 
by Brian Roizen | Feb 15, 2019 | Tips, Strategy & Insights
What is a Merchant Center Promotion? Merchant Promotions is a free feature that allows you to distribute online promotions within your Google Shopping campaigns. When you add promotions to products that you sell on Google, shoppers see a “Special Offer” link (i.e. 15%...