by Feedonomics | Mar 8, 2021 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
It’s no secret that the pandemic disrupted commerce substantially. Lockdowns of public spaces, an increase in online shopping, and supply chain disruptions were only a few factors that contributed to the rapid evolution of commerce. How did retailers adapt, and which... 
by Feedonomics | Feb 25, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Google and other channels continue to push ecommerce forward with features that enhance product discovery and streamline conversions. If you have not set up your Google Shopping merchant account and feed, you might be missing out on an easy and effective way to get... 
by Brian Roizen | Feb 18, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are often just a way to pass raw data from point A to point B (Shopify feed to Google Shopping feed).... 
by Brian Roizen | Dec 23, 2020 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
Social media users have grown accustomed to seeing ads in recent years, and major companies have improved their ecommerce capabilities to attract more sellers. Social commerce, which refers to the sale and purchase of items via social media sites, has become more... 
by Misty Ahmadi | Nov 25, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Recent advancements in the digital shopping space, such as one-button checkout and in-app storefronts, have made it easier for consumers to make purchases online. But while online shopping has surged during the pandemic, many consumers still long for in-person... 
by Linda Yonemoto | Nov 12, 2020 | Tips, Strategy & Insights
Q4 is here. Here are 4 areas where retail brands can strengthen their existing Google Shopping foundation to accelerate growth this holiday season. 1. Smart Bidding Strategies Google has promoted automated bidding strategies for several years and there is no...