by Feedonomics | Mar 22, 2023 | Tips, Strategy & Insights
Apparel brands are well aware of how cut-throat their industry is, and that goes doubly for listing and advertising apparel online. What was once a competition for local foot traffic has become a global battleground for online clicks. When the competition is this... 
by Feedonomics | Mar 3, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
If you’re not using the lifestyle image link attribute for your Google Shopping products, you’re missing out on a unique opportunity to connect with your customers. According to a study from Motista, emotionally connected customers spend more with a... 
by Feedonomics | Feb 17, 2023 | Tips, Strategy & Insights
Today’s ecommerce systems are labor-saving, multifaceted, and synergistic. While it may sound like we’re dumping the three biggest words we know right into your morning cup of coffee, the point is that modern commerce moves so fast, merchants can either benefit from... 
by Feedonomics | Feb 10, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Google Shopping campaigns are a powerful tool that brands and ecommerce companies use to advertise products to new and existing customers. But with millions of ecommerce websites vying for consumer attention, how can brands compete? The secret is high-quality data... 
by Feedonomics | Feb 9, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Advertisers are constantly working to reach the right customers at the right place and time. Google’s Performance Max Campaigns, first unveiled in November 2021, are designed to do just that. By combining the power of machine learning with a vast ad network that... 
by Feedonomics | Dec 27, 2022 | Marketplaces, Tips, Strategy & Insights
Amazon is the elephant in the room for any business that’s looking to grow in ecommerce. Elephants are massive, powerful creatures, but if you’re not careful, you can get run over. Nearly 60% of consumers said they shopped a lot or exclusively on marketplaces in...