by Muhammed Al-Refai | Jan 10, 2025 | Tips, Strategy & Insights
With an unprecedented number of interconnected systems, platforms, and channels, the face of retail is permanently changed. A report by ShipStation reveals that 75% of shoppers use both digital and physical touchpoints on the same customer journey, which is defined as... 
by Muhammed Al-Refai | Dec 31, 2024 | Marketplaces, Tips, Strategy & Insights
Consumers engage with brands across multiple channels as a part of their shopping journey and online marketplaces have emerged as a cornerstone of channel revenue for ecommerce brands. A 2024 study shows that marketplaces are the leading channel for product search... 
by Muhammed Al-Refai | Dec 9, 2024 | Tips, Strategy & Insights
Today’s online shopping experience encompasses everything from seeing targeted ads to using augmented reality to “try on” outfits. Online shopping channels continue to innovate to give customers greater immersion, customization, and convenience. As a merchant, you...