by Mario Weddell | Aug 27, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Affiliate marketing is one of the best ways for brands to drive web traffic to their products, and its popularity is still increasing. The affiliate marketing market is projected to have a nearly 8% compound annual growth rate through 2030, and the reasons are... 
by Mario Weddell | Apr 5, 2024 | Tips, Strategy & Insights
The evolution of ecommerce has continuously made it easier for consumers to go from product search to checkout to delivery. This is in large part thanks to the work of system integrators (SIs), who manage an array of connected systems, platforms, and channels. With... 
by Mario Weddell | Dec 11, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
It’s not uncommon for merchants to make changes or updates to their Google Shopping product listings once they’ve been uploaded to Google Merchant Center (GMC). After all, ad campaigns have the potential to perform best when they are supplied with high-quality data,... 
by Mario Weddell | Sep 1, 2023 | Tips, Strategy & Insights
“Today is the day we turn on the money hose,” you whisper to yourself. But a few hours later, you’re banging your fists on your keyboard. Why? Because you uploaded your company’s huge product catalog to Amazon, Walmart, eBay, and Target Plus, and many of your listings...