by Mario Weddell | Feb 21, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
When brands and retailers look to sell more products online, they often start by advertising on the biggest search engines in the world—Google, Microsoft (Bing), and Yahoo. These channels have shopping ads programs to help you promote the right products to customers... 
by Mario Weddell | Oct 25, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify... 
by Mario Weddell | Aug 27, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Affiliate marketing is one of the best ways for brands to drive web traffic to their products, and its popularity is still increasing. The affiliate marketing market is projected to have a nearly 8% compound annual growth rate through 2030, and the reasons are... 
by Mario Weddell | Dec 11, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
It’s not uncommon for merchants to make changes or updates to their Google Shopping product listings once they’ve been uploaded to Google Merchant Center (GMC). After all, ad campaigns have the potential to perform best when they are supplied with high-quality data,... 
by Mario Weddell | Sep 1, 2023 | Tips, Strategy & Insights
“Today is the day we turn on the money hose,” you whisper to yourself. But a few hours later, you’re banging your fists on your keyboard. Why? Because you uploaded your company’s huge product catalog to Amazon, Walmart, eBay, and Target Plus, and many of your listings...