by Brian Roizen | Mar 15, 2016 | PPC Ads & Marketing
Google is constantly testing new PLA formats, and the newest is for “top” and “best” product queries. If you do a search for “top ____” or “best ____” on Google using your computer or phone, you will now see the... 
by Brian Roizen | Jan 24, 2016 | Tips, Strategy & Insights
Olapic is a top platform for turning Instagram, Twitter, and Facebook posts into content you can embed on your own website to get more sales. In order to actually make use of Olapic, you need to get an XML product feed sent over on an automatic schedule. There are 2... 
by Brian Roizen | Jan 24, 2016 | Tips, Strategy & Insights
BazaarVoice is an awesome way to leverage your own user’s content to drive more sales. If you’ve just started working with BazaarVoice, the first thing you need to do is provide BazaarVoice with an XML product feed. You’ve probably taken a... 
by Brian Roizen | Jan 5, 2016 | Tips, Strategy & Insights
Over the past year Google has been enhancing their newest metric that measures in-store visits. This is incredibly important for eCommerce stores that also have retail locations. Many consumers first research online, and then convert offline by visiting the physical... 
by Brian Roizen | Dec 15, 2015 | Tips, Strategy & Insights
If you’ve ever dealt with product shipping weights over 150 lb, you know that the UPS Ground rule for Shipping only accommodates shipping with weights up to 150 lbs. When shipping weight exceeds this amount UPS defaults to what they call UPS Freight, which has a...