Amazons commission rates for sellers vary from around 8% up to 20%, with extended warranties, protections plans, and service contracts going up to 51%. Unlike Google Shopping Actions Commission rates, Amazon has a lot of other charges that are broken up below.
Monthly subscription fee
- Professional Selling Plan: USD $39.99 per month
- Individual Selling Plan: No subscription fee
Selling Fees
When your product sells, Amazon collects the amount paid by the buyer (including the price and any shipping, gift wrap, or other charges). Amazon shipping rates may apply to media products (book, music, video, and DVD products) sold by Professional sellers, and to all products sold by Individual sellers. Only Professional sellers can offer gift wrap.
Per-item fees
- Professional sellers: No per-item fee
- Individual sellers: USD $0.99 fee for each item sold
Referral fees
Sellers pay a referral fee on each item sold.Items in some categories have a per-item minimum referral fee as listed below (for example, sellers pay the greater of the referral fee or the per-item minimum referral fee).
For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price, excluding any taxes calculated through Amazon tax calculation services. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges.
Referral fees vary by category, as listed below.
For sellers who use Fulfillment by Amazon, please see the FBA Features and Fees.
Registered Amazon Business sellers should refer to the Selling on Amazon Business Fee Schedule for applicable referral fees.
Prior approval may be required to offer products in the categories listed under “Categories Requiring Approval.”
| Categories | Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee. See “Referral fees” notes above. | |
|---|---|---|
| Referral fee percentages | Applicable minimum referral fee(applied on a per-item basis unless otherwise noted) | |
| Amazon Device Accessories | 45% | $0.30 |
| Baby Products (excluding Baby Apparel) |
| $0.30 |
| Books | 15% | — |
| Camera and Photo¹ | 8% | $0.30 |
| Cell Phone Devices* | 8% | $0.30 |
| Consumer Electronics | 8% | $0.30 |
| DVD | 8% | — |
| Electronics Accessories |
| $0.30 |
| Furniture & Decor |
Note: Mattresses will be charged 15% regardless of price point. | $0.30 |
| Home & Garden (including Pet Supplies) | 15% | $0.30 |
| Kitchen | 15% | $0.30 |
| Major Appliances |
| $0.30 |
| Music | 15% | — |
| Musical Instruments | 15% | $0.30 |
| Office Products | 15% | $0.30 |
| Outdoors | 15% | $0.30 |
| Personal Computers | 6% | $0.30 |
| Software & Computer/Video Games | 15% | — |
| Sports (excluding Sports Collectibles) | 15% | $0.30 |
| Tools & Home Improvement | 15%, except 12% for base equipment power tools | $0.30 |
| Toys & Games2 | 15% | $0.30 |
| Unlocked Cell Phones | 8% | $0.30 |
| Video & DVD | 15% | — |
| Video Game Consoles | 8% | $0.30 |
| Everything Else3 | 15% | $0.30 |
| Categories Requiring Approval | Referral fee percentages | $0.30 |
| 3D Printed Products | 12% | $0.30 |
| Automotive & Powersports | 12%, except 10% for tires and wheel products | $0.30 |
| Beauty |
| $0.30 |
| Clothing & Accessories | 17% | $0.30 |
| Collectible Books | 15% | — |
| Collectible Coins | See Category Requirements for referral fees. | $0.30 |
| Entertainment Collectibles | See Category Requirements for referral fees. | — |
| Fine Art | See Category Requirements for referral fees. | — |
| Gift Cards | 20% | — |
| Grocery & Gourmet Food |
| — |
| Health & Personal Care (including Personal Care Appliances) |
| $0.30 |
| Industrial & Scientific (including Food Service and Janitorial & Sanitation) | 12% | $0.30 |
| Jewelry |
| $0.30 |
| Luggage & Travel Accessories | 15% | $0.30 |
| Shoes, Handbags & Sunglasses |
| $0.30 |
| Sports Collectibles | See Category Requirements for referral fees. | — |
| Watches |
| $0.30 |
| Extended Warranties, Protection Plans, and Service Contracts | 51% | — |
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
