“Feedonomics is my current favorite for feed optimization and it’s down to one single reason: The interface. The ability to just write with “code” makes it much easier and faster to find what you’re looking for. This directly translates into how fast you can “write” new rules for your feed optimization. I once did a test. I had used GoDataFeed for a while with two clients, where it took me two to three hours to set up a specific set of rules that optimized the product titles in the feed. When I wanted to do the same in Feedonomics I was done in 15 minutes.

Another amazing part about Feedonomics is that it’s actually full-service. They will do the work for you as long as you make the requests. This is also why their platform is so much faster to work with – because they work with it daily themselves. I can’t tell you how many tools I’ve tried over the years where it’s evident that the people building it stopped using it a long time ago.”