Adform Feed Specifications

About Adform

Adform is a global online digital advertising technology platform which helps companies and marketers with campaign planning, ad serving, optimization, analytics and reports.

How to create an Adform feed

You will need to fill out the information in this contact form to begin the process of setting up your store and feed with Adform http://site.adform.com/free-demo/

Required Adform Fields with description of each field

For XML files these validation checks will need to be met:

• Your document must have a root node;
• Every node needs to be closed correctly. No self closing tags (like <sample/>) are supported yet, for empty nodes please use full tags expression like <sample>-</sample>
• The node name can’t contain empty spaces.  <node name>info</node name> is not valid node name;
• No HTML tags in content (e.g. no <br/> tag like “1st line.<br/> 2nd line.”) are recommended to use;
• Encoding should be UTF-8, ISO-8859-1 or Windows-1252: or better always to use UTF-8;
• Every product node(instance) must have a unique value, something like id, sku, number or unique string combination;
• Product item’s unique value should not be longer than 200 symbols (including spaces, commas, etc.).
• Product item’s values should not be empty, at least one character is required for each (can not be only space).
• It is recommended, that all external sources (e.g. image url, landing page url, data feed url) use secure protocols (HTTPS), if it is not for a direct campaign. HTTP can be used in direct campaign.
• No XML specific characters in contents “&” or “<” ,else they have to be encoded ( “&amp;” und “&lt;”) or in a CDATA tag
• Plus – every product node (instance) must have a unique value, something like id, sku, number or unique string combination.

If you are submitting your file via CSV structure, then the following validation checks must be met:

• Your first row should be set as column (field) names;
• Data fields values should be separated with comma (,) vertical bar (|) , semicolon (;) delimiter or TAB separated;
• If a comma (,) is used as a field values delimiter and there are texts that contain commas then text strings should be added to double or single quotes qualifier, like: id111,Product A,”Some text string, another word, test”,http://deeeplink.com,price 11eur
• Encoding should be set to UTF-8;
• Every product instance must have a unique value, something like id, sku, number or unique string combination;
• Product item’s unique value should not be longer than 200 symbols (including spaces, commas, etc.).
• Product item’s values should not be empty, at least one character is required for each (can not be only space).
• It is recommended, that all external sources (e.g. image url, landing page url, data feed url) use secure protocols (HTTPS), if it is not for a direct campaign. HTTP can be used in direct campaign.

If you are submitting your file via JSON structure the following validation checks must be met:

• Encoding should be set to UTF-8;
• Every product instance must have a unique value, something like id, sku, number or unique string combination;
• Product item’s unique value should not be longer than 200 symbols (including spaces, commas, etc.);
• Product item’s values should not be empty, at least one character is required for each (can not be only space).
• It is advised to use objects as 1 level structure.
• It is recommended, that all external sources (e.g. image url, landing page url, data feed url) use secure protocols (HTTPS), if it is not for a direct campaign. HTTP can be used in direct campaign.

What formats does Adform accept?

Adform accepts files in XML, CSV, JSON and Adform’s XML template. You can view an example of a good Adform approved XML file format at http://test.adform.com/banners/mindaugas/xmls/e-shop-xml.xml.

How to send your feed to Adform?

Files can be submitted via HTTP or FTP but if you are using FTP then login credentials should be provided.

We have an export template ready for Adform and are ready to help! Feel free to contact us.