Gun.Deals Feed Management

Request Demo is a search engine that provides details of the best deals on guns and ammo.


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How to create a product feed

You can register as a seller by filling out this short form here:

You will need to have paid merchant status. Details available here:



Required feed fields with a description of each field

Field Name Short Description

Product title


Name or title of product.

Product ID


Unique code or identifier for the product, e.g. SKU.

Product price


Full price of the product, including decimal point but no currency symbol.

Product type


Either ‘firearm’, ‘ammunition’ or ‘accessory’.

Number of rounds


Number of rounds in the package. Only required for ammunition.



Only required for ammunition. e.g. 9mm.

Product URL


Link to the product page on the website.

Product availability


‘In stock’ or ‘out of stock’. Can also be listed as a number to indicate how many units are in stock.



Manufacturer part/product number.



Universal product code.

Shipping price


Cost of shipping, including decimal point but no currency symbols.

Whether product is a firearm


‘Yes’ or ‘no’. Only necessary if the product type field is not included.


Optional feed fields with a description of each field

Field Name Short Description

Product image URL


Link to the product image on the website.

Product brand


Brand or manufacturer of the product.

Shipping weight


Weight of the product for shipping.



Minimum advertised price. If you don’t wish to list the actual price, you can list as ’email quote’, ‘price match’, etc.


What formats does accept?

You can send your files to in either XML, CSV or TSV formats.


How to send your product feed to

Feeds should have no less than 1000 products and should be retrievable via either HTTP or FTP. If you do not have a product feed, may be able to create and maintain one for you. Contact for further information.


Need help in optimizing your feed and getting it to We can help, feel free to contact us below.

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