by Brian Roizen | Oct 9, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Getting the most out of your ad campaigns is essential these days as online shopping continues to grow in popularity. Increasing the visibility of new products, promoting popular items over lower performing ones, and creating diverse pricing strategies are all tactics... 
by Brian Roizen | Mar 31, 2020 | Channel Updates & Ecommerce Trends
Although this is a period of uncertainty for consumers and sellers alike, we have seen an increase in online shopping, at least in certain product categories, as a result of brick-and-mortar stores shuttering their doors during the pandemic. As the crisis continues to... 
by Brian Roizen | Feb 13, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
What are Local Inventory Ads? For retailers that have both an online channel as well as physical stores, Local Inventory Ads (LIAs) are a great way to reach the eCommerce consumer, target local customers and grow your overall business. Both Google and Bing offer local... 
by Brian Roizen | Jan 2, 2020 | Tips, Strategy & Insights
Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position. He’s personally strategized growth for many brands such as Fossil, Harry and David, Dallas Cowboys and Swissgear. He also regularly speaks around the country alongside Google,... 
by Brian Roizen | Jul 25, 2019 | PPC Ads & Marketing
They say that in life, timing is everything. As an advertiser, the goal is to be able to target customers at the right time with a well-crafted message that is on-brand. With Microsoft Advertising’s ad customizers, you can improve ad quality by...