by Zak Haines | Apr 26, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Google’s recently released 2022 Retail Marketing Guide included a statistic that caught our attention: searches for “open now near me” have grown globally by more than 400% YOY. More consumers are combining online research with local shopping offline, so... 
by Feedonomics | Aug 2, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
After a year spent indoors, consumer shopping habits have changed drastically. Stores may have reopened, but many people still aren’t browsing in malls or brick-and-mortar stores like they used to. Driven by technology and powered by data, online shopping... 
by Brian Roizen | Feb 13, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
What are Local Inventory Ads? For retailers that have both an online channel as well as physical stores, Local Inventory Ads (LIAs) are a great way to reach the eCommerce consumer, target local customers and grow your overall business. Both Google and Bing offer local... 
by Brian Roizen | Jun 12, 2019 | PPC Ads & Marketing
Microsoft Advertising recently announced that it will be taking Local Inventory Ads (LIAs) out of the pilot program stage and rolling it out sometime this month. Local Inventory Ads are great for targeting local online shoppers. When users search for a product on... 
by Brian Roizen | May 1, 2019 | PPC Ads & Marketing
Local Inventory Ads are an excellent way to grow your business and target local customers. Now in case you haven’t heard, Bing Ads has updated its name and is now known as Microsoft Advertising. While the name is new, the benefits and reasons why you’ll want to create...