by Accelerated Digital Media | Jun 7, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
For ecommerce companies, there are few digital marketing tools more valuable than product listing ads (PLAs), also called Shopping ads. As Google’s search engine results page (SERP) becomes increasingly crowded with image and video integrations, SEO clickbait, and... 
by Postmedia | Oct 26, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
There’s still time for brands to solidify their Black Friday and holiday strategies. To help you make the most of Q4, we connected with the digital marketing experts at Postmedia to gather their top tips for the season. This is the third installment of our “Sell More... 
by Pat Petriello | Oct 13, 2022 | Tips, Strategy & Insights
Shoppers are ready to take advantage of Black Friday, but what about sellers? Are you ready to make the most of your marketplace opportunities this shopping season? We spoke to Pat Petriello, Director of Amazon Strategy at Tinuiti, to collect his ecommerce tips for... 
by Jeff Giocondi | Oct 3, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
With Black Friday and Cyber Monday swiftly approaching, ecommerce merchants must be prepared to crush Q4. We sat down with the team from Kepler to discuss some of the global marketing agency’s latest strategies and tips for a successful holiday season. This is... 
by Giacomo Iotti | May 19, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not...