by Accelerated Digital Media | Jun 7, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
For ecommerce companies, there are few digital marketing tools more valuable than product listing ads (PLAs), also called Shopping ads. As Google’s search engine results page (SERP) becomes increasingly crowded with image and video integrations, SEO clickbait, and...
by Giacomo Iotti | May 19, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not...
by Zak Haines | Apr 26, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Google’s recently released 2022 Retail Marketing Guide included a statistic that caught our attention: searches for “open now near me” have grown globally by more than 400% YOY. More consumers are combining online research with local shopping offline, so...