by Brian Roizen | Dec 6, 2015 | Tips, Strategy & Insights
Product bidding in Comparison Shopping Engines takes a different approach than keyword bidding. Every engine is going to be a little different on what works best, but here are a few high level strategies to consider when placing bids. Overstock / Limited Quantities If... 
by Brian Roizen | Dec 1, 2015 | Tips, Strategy & Insights
Consumer behavior, seasons, products and more all are constantly changing so when I hear someone ask “why should we regularly optimize?” The answer is fairly obvious. Merchants are constantly adding new products, which means there are new products to be optimized,... 
by Brian Roizen | Nov 16, 2015 | Tips, Strategy & Insights
Happy New Year! Oops! Wait. We haven’t quite made it through the holiday shopping season yet. Many retailers already have their marketing plans in full swing. ‘Tis the time for increased bidding, cost, and ultimately more revenue. However, in order to make the... 
by Brian Roizen | Nov 4, 2015 | Tips, Strategy & Insights
In the last few months, you’ve probably heard that Connexity (aka Shopzilla/Bizrate) acquiredPriceGrabber. This is huge news in the eCommerce advertising space as the CSE space is rapidly changing with some consolidation happening in the shopping engines. With... 
by Brian Roizen | Nov 2, 2015 | Tips, Strategy & Insights
Do you use Bigcommerce and struggle with Google Shopping disapprovals for inventory accuracy or can’t figure out how to get all the variations of a product into your shopping feed? Don’t worry. You’re not alone. Many people with Bigcommerce carts can export their... 
by Brian Roizen | Oct 26, 2015 | Tips, Strategy & Insights
It may go without saying that product titles on a website may not be the best suited for advertising purposes in shopping channels. Some product titles may be decent, but others are incredibly vague, missing brand, color, size, and other crucial attributes. It is no...