by Brian Roizen | Oct 16, 2019 | Tips, Strategy & Insights
What does it mean when you receive a “Dangerous Products” email from Google Merchant Center? First, let’s review the Merchant Center policy? Google’s Policy: In order to keep users safe, the Google Merchant Center has serious restrictions regarding the advertisement... 
by Brian Roizen | Sep 30, 2019 | Tips, Strategy & Insights
Shirley Li is a Strategic Partner Manager for Instagram Shopping, where she works with brands to enable and grow their commerce activity on the platform. Prior to joining Instagram, Shirley was the Director of Online Strategy at the Estee Lauder Companies, developing... 
by Brian Roizen | Sep 25, 2019 | Tips, Strategy & Insights
What does it mean when you receive an “Abuse of the Network” email from Google Merchant Center? First, let’s review the Merchant Center policy. Google’s Policy Google wants Shopping Ads to be useful, appropriate, relevant, and safe for users. Therefore, they do not... 
by Robert Rand | Sep 12, 2019 | Tips, Strategy & Insights
Whether you’re an individual or an established enterprise, when you venture into eCommerce you intrinsically accept specific responsibilities. Your customers, employees, and vendors count on you to follow best practices in keeping your website and your data safe and... 
by Jann Chambers | Sep 10, 2019 | Tips, Strategy & Insights
Your customer profile is a detailed profile of who your target customers are. You can include numerous aspects in your customer profile, and the more detailed it is, the better! A customer profile is essentially a customer persona. It is a profile of your typical... 
by Brian Roizen | Aug 8, 2019 | Tips, Strategy & Insights
Oftentimes campaign strategists will want to highlight brand new product lines in their campaigns, giving new products special treatment to ensure they go into a specific campaign or ad group. The Challenge This can require regular manual updates as the set of...