by Quinn Dolan | Nov 7, 2019 | Tips, Strategy & Insights
The busiest time of year is upon us. For brands and marketers alike, Q4 is both exciting and hectic. Looking to make your holidays a bit less stressful? Read on for three last-minute product feed tips and optimizations that are sure to make this holiday season the... 
by Brian Roizen | Nov 7, 2019 | Tips, Strategy & Insights
Kirk Williams is the owner of ZATO, his Paid Search micro-agency of experts, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 4 years, and is known for his Ecommerce PPC... 
by Daniela McVicker | Oct 21, 2019 | Tips, Strategy & Insights
Whether you already have an e-commerce platform of your own or work as a specialized marketer for any number of online storefronts, there is value to be found in current and future industry trends. According to 99 Firms, around 95% of all purchases are expected to be... 
by Brian Roizen | Oct 16, 2019 | Tips, Strategy & Insights
What does it mean when you receive a “Dangerous Products” email from Google Merchant Center? First, let’s review the Merchant Center policy? Google’s Policy: In order to keep users safe, the Google Merchant Center has serious restrictions regarding the advertisement... 
by Brian Roizen | Sep 30, 2019 | Tips, Strategy & Insights
Shirley Li is a Strategic Partner Manager for Instagram Shopping, where she works with brands to enable and grow their commerce activity on the platform. Prior to joining Instagram, Shirley was the Director of Online Strategy at the Estee Lauder Companies, developing... 
by Brian Roizen | Sep 25, 2019 | Tips, Strategy & Insights
What does it mean when you receive an “Abuse of the Network” email from Google Merchant Center? First, let’s review the Merchant Center policy. Google’s Policy Google wants Shopping Ads to be useful, appropriate, relevant, and safe for users. Therefore, they do not...