Walmart Marketplace is requiring all feeds to migrate to Item Spec 5.0—aka OmniSpec 5, which is a broad taxonomy update for listing creation and management—by Oct. 31, 2024. Feedonomics is already in the process of migrating all Walmart feeds to meet the new requirements.
Here’s a quick look at Item Spec 5.0 highlights and what sellers should keep in mind as they make the necessary changes.
What is Item Spec 5.0?
Item Spec 5.0 aims to improve the quality of content in product listings across the site. We have seen this trend across the industry; accurate and complete product data continues to grow in importance for its role in driving business on marketplaces and ad channels.
Thanks to new required fields for creating product listings with Item Spec 5.0, shoppers will find it easier to search and discover products across Walmart Marketplace.
The most prominent update is the added specificity in item categorization. For example, rather than categorizing a washing machine within the general “Appliances” category, or even the more descriptive “Cleaning appliances” category, sellers are now required to use the most granular taxonomy of “Appliances > Cleaning appliance > Washing machines.”
Sellers benefit from this improved search relevance and content quality, which allows shoppers to find the products they’re looking for with ease.
How can Feedonomics help sellers on Walmart Marketplace?
In order to build feeds to meet Walmart’s new requirements, sellers must be familiar with the new granular categories and understand how to take advantage of Walmart’s latest update. Sellers who fail to meet Walmart’s new requirements by the deadline risk losing the ability to update their listings and could see a negative impact on store performance.
Fortunately, Feedonomics’ marketplace experts can handle the technical migration and support sellers through the process of identifying any missing data that’s needed to make listings more robust.
In addition to assisting with the migration to Walmart’s updated taxonomy, Feedonomics handles ongoing maintenance for future updates and has additional marketplace integrations to help sellers quickly expand their ecommerce presence. Feedonomics for Marketplaces is a full-service solution that makes scaling your online business easier than ever.
Our feed management technology is built to move and improve data at scale, so your listings are accurate, complete, and optimized for any sales channel. With 24/7 support and consultation from marketplace feed specialists, you are free to focus on other business initiatives while saving time and resources on development.
Any Walmart sellers not currently using Feedonomics to manage listings on the marketplace can reach out to Feedonomics for help with preparing product feeds to meet the new specifications.
With its leading data feed management platform, Feedonomics helps brands, retailers, and agencies optimize and list products on hundreds of shopping destinations around the world. Learn more about our full-service solutions for advertising channels and marketplaces.
