Google Shopping Local Inventory Ads (LIA) are a great way to target shoppers nearby your phsyical stores who are searching on Google.com. When your ad is clicked, shoppers get to a larger ad format on Google.com that lets them see your in-store inventory and hours. LIA are currently available in Australia, Brazil, Canada, France, Germany, Japan, UK, and the USA.
Google Shopping Local Inventory Ads Required Feed Fields
Local Inventory Ads require two different feeds, 1. the local product feed, and 2. the local product inventory feed. Each has their own feed format and specifications.
1. Feed specifications for the Local Products Feed
This is a list of all your products and attributes that are sold in stores. The following are the required, recommended, and optional attributes.
Required – itemid
Required – title
Required – description
Required – image_link
Required – condition
Required – gtin
Required – brand
Required for Apparel – google_product_category
Required for Apparel – item_group_id
Required for Apparel – color
Required for Apparel – size
Required for Apparel – gender
Required for Apparel – age_group
Optional – webitemid
|234||Young Dragons Graphic T-shirt||This organic cotton, hand-dyed shirt features two young majestic dragons. The image …||www.justteesandjeans.com/234||New||811571013579||Just Tees and Jeans||Apparel & Accessories > Clothing > Shirts & Tops||787||Red||S||unisex||kids||WB234|
|235||Cosmic Dragon Graphic T-shirt||This shirt shows a mythical dragon drifting through a starry night. The incredible detail is …||www.justteesandjeans.com/235||New||165447321052||Just Tees and Jeans||Apparel & Accessories > Clothing > Shirts & Tops||788||Black||M||unisex||adult||WB235|
|236||Fire Dragon Graphic T-shirt||This fierce and fun shirt features a dragon immersed in flames. You can wear this …||www.justteesandjeans.com/236||New||73159044218||Just Tees and Jeans||Apparel & Accessories > Clothing > Shirts & Tops||789||Black / Green||L||unisex||adult||WB236|
2. Feed specifications for the Local Product Inventory Feed
The local product inventory feed details the actual stock of each product at each physical store.
Required – store code
Required – itemid
Required – price
Required – quantity
Optional – availability
Optional – sale price
Optional – sale price effective date
How to send your Google Shopping LIA feeds to Google?
You can send your LIA feeds to Google via FTP or API. Feedonomics supports both!
Google Shopping Local Inventory Ads Case Studies:
1. With over 1,200 physical stores across the country, Sears Hometown and Outlet Stores has embraced Google local inventory ads (LIAs) to bring nearby customers on mobile devices into stores. The results: a 16% higher click-through rate and a 122% higher store visit rate compared with online PLAs.
2. Office Depot, Inc., formed as part of the merger of Office Depot and OfficeMax, turned to local inventory ads (LIA) to reach omnichannel shoppers. The results provided a better shopping experience, deeper consumer insights, and a 3X return on the company’s digital marketing spend.
News about Google Shopping Local Inventory Ads
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