GiftAdvisor.com is a curated marketplace and recommendation platform for gift ideas. Our recommendation engine is uniquely designed and optimized to help people find the perfect gift for all occasions and recipients.
For retailers, we connect your brand to millions of active gift shoppers. With our pay-for-performance pricing model, you only pay for pre-qualified leads that we send to your website. There is no cost for impressions. Our recommendation engine continually optimizes your product ranking based on several factors including conversions to ensure your lead quality is constantly improved.
Whether you are a major retail chain or someone launching a product from your garage, if you have a unique product, we would love to work with you.
How to create a GiftAdvisor feed
Required GiftAdvisor Fields with description of each
|prod_id||The ID you assign to the product. This should be unique and consistent between feed updates.|
|title||Title of the product. Please do not include any promotional text such as “Free shipping”, and do not use BLOCK CAPITALS.|
|price||Product price as listed on merchant website. Price in US dollars. Do not include dollar sign ($) or any other symbols. Only 2 decimal places are allowed.|
|product_url||URL on your website containing the product detail and buy button for the applicable product.|
|image_url||URL to the item’s largest image. We will download this image, resize as needed once and host it on our servers.|
|stock||Please denote ‘yes’ or ‘no’ to show if the product is in stock.|
Optional GiftAdvisor Feed Fields
The following GIftAdvisor fields are optional, but will help from an optimization and relevancy perspective.
|promotion||Any promotional offer related to the product.|
|free_shipping||Please denote ‘yes’ or ‘no’ to show if the product is shipped for free without any other conditions (i.e. do not mark this field ‘yes’ if the product price is $25 and free shipping is available only for purchases over $35)|
|handmade||Please denote ‘yes’ or ‘no’ to indicate if the product is handmade.|
|personalized||Please denote ‘yes’ or ‘no’ to indicate whether the product can be personalized.|
We strongly recommended that age ranges are included for data feeds that include toys, apparel, jewelry and sporting goods in the # – # (years or months) format. E.g.
1. 2-5 years (for product suitable for kids between 2 and 5 year olds.
2. 16 years (for products suitable only for 16 year olds)
What formats does GiftAdvisor accept?
GiftAdvisor only accepts CSV formatted fields
How to send your GiftAdvisor feed?
You can send your GiftAdvisor feed via FTP or upload OR via URL
Other GiftAdvisor Feed Notes
To list your products on uGiftIdeas.com and GiftAdvisor.com, you will have to provide your product
listing in a data feed file. This document contains information that you will need to properly format,
deliver and update your data feed file to ensure your product listings display accurately on these
- Basic Data Feed Requirements
The following section outlines the basic requirements for data feed files:
- Acceptable text Format: US ASCII
- Acceptable file formats: CSV
- A column header row must be included on the first line of your feed and reflect the content
within the column. Column order must remain consistent for all updates.
- All lines in your data feed should contain the same number of columns.
- If you would like to leave certain optional fields empty for some products, just leave that
- All data should be enclosed within quotation marks (“). The quote character (“) itself should
be repeated. For example, the data <42″ Shirt> should be entered as “42”” Shirt”.
The following characters are forbidden in your data feed files.
- Smart quotes, carriage returns, or new line characters
- HTML tags and comments
- Feed Delivery Requirements
The following section outlines the delivery requirements for data feed files:
- File name should remain consistent for all updates. (e.g. Merchantname-ugiftideas.csv). Do
not include the date or space in your file name.
- File name cannot contain spaces or symbols.
- After you create your merchant account, we will email you instructions to upload your data
feed file. After you upload your first data feed file, we will review it and complete the final
set-up of your account. We will notify you when your products are ready for our
merchandisers to review, or if there were any problems with the feed.
- Once this initial feed has been approved and uploaded, you can regularly upload your
updated data feed. We will update all FTP feeds daily.
The following section outlines the requirements for data feed file updates:
- Updates are full-file updates. Do not send incremental/changes-only/delta feeds. Replace
the previous feed by overwriting the file.
- We do not display ‘used’ or ‘refurbished’ products. Please ensure your data feed only
contains ‘new’ products.
- We will download data feed files once per day.
- To remove certain products from uGiftIdeas.com and GiftAdvisor.com, simply remove them
from the data feed file or set stock=’no’. Our copy of the products will be set to “disabled”. If
you re-add these products in the future, they will be re-activated.
- To add products to uGiftIdeas.com and GiftAdvisor.com, add them to your existing data
feed. In addition, let your account manager know that you have added new products so we
can categorize them appropriately.
- To change an item’s description, price, availability, etc. simply change the appropriate data
field in your feed.
- If you need to change the format for your feed (adding/deleting columns, changing
delimiters, etc.), you MUST contact your account manager.
- Every time your FTP feed is updated, the following fields are updated with the latest values:
- If you would like another field updated manually – please contact your account manager.
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