by Brian Roizen | Jan 3, 2022 | PPC Ads & Marketing
Our always up-to-date Google Shopping Category Taxonomy and category list can be found here with all 5,595 unique categories. The first time the Google Shopping product category taxonomy was updated was in February of 2015. The next time the Google Shopping taxonomy... 
by Brian Roizen | Jun 15, 2021 | Marketplaces, Tips, Strategy & Insights
Online shopping was already a growing trend in recent years, but it has spiked sharply due to the pandemic. As more people get used to the convenience of online shopping, we expect them to continue long after restrictions are lifted. By now, you probably recognize the... 
by Brian Roizen | Dec 14, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now... 
by Brian Roizen | Aug 6, 2020 | Channel Updates & Ecommerce Trends, Marketplaces
Google has been making a lot of moves on the Shopping front as of late. In addition to showing product listings for free on Google Shopping and Search, Google is making some major changes to the Buy on Google program (formerly Google Shopping Actions), including a... 
by Brian Roizen | Jul 14, 2020 | Marketplaces
Buy on Google (formerly Google Shopping Actions) product listings are shown alongside Shopping Ads listings, but with a “Buy on Google” checkout feature. Unlike Shopping Ads, checkouts for Buy on Google happen directly through Google’s sites, rather than redirecting...