by Brian Roizen | Jan 5, 2016 | Tips, Strategy & Insights
Over the past year Google has been enhancing their newest metric that measures in-store visits. This is incredibly important for eCommerce stores that also have retail locations. Many consumers first research online, and then convert offline by visiting the physical... 
by Brian Roizen | Dec 15, 2015 | Tips, Strategy & Insights
If you’ve ever dealt with product shipping weights over 150 lb, you know that the UPS Ground rule for Shipping only accommodates shipping with weights up to 150 lbs. When shipping weight exceeds this amount UPS defaults to what they call UPS Freight, which has a... by Brian Roizen | Dec 7, 2015 | Tips, Strategy & Insights
If you’ve seen Automatic item disapprovals due to a Google Shopping policy violation error in your Google Merchant Center, the natural thing to do is to check the corresponding help page. Unfortunately, you’ll quickly realize that this page is completely... 
by Brian Roizen | Dec 6, 2015 | Tips, Strategy & Insights
Product bidding in Comparison Shopping Engines takes a different approach than keyword bidding. Every engine is going to be a little different on what works best, but here are a few high level strategies to consider when placing bids. Overstock / Limited Quantities If... 
by Brian Roizen | Dec 1, 2015 | Tips, Strategy & Insights
Consumer behavior, seasons, products and more all are constantly changing so when I hear someone ask “why should we regularly optimize?” The answer is fairly obvious. Merchants are constantly adding new products, which means there are new products to be optimized,... 
by Brian Roizen | Nov 16, 2015 | Tips, Strategy & Insights
Happy New Year! Oops! Wait. We haven’t quite made it through the holiday shopping season yet. Many retailers already have their marketing plans in full swing. ‘Tis the time for increased bidding, cost, and ultimately more revenue. However, in order to make the...