by Brian Roizen | May 23, 2018 | Tips, Strategy & Insights
Emily Wilson is on the Marketing Partnerships team at Facebook. Her focus is in building partnerships that help advertisers adopt and scale ad products that Facebook has designed for the ecommerce vertical, including Dynamic Ads and Catalog. As a Product Growth... 
by Brian Roizen | May 14, 2018 | Tips, Strategy & Insights
Eric Elliott is the co-founder, EVP, and CTO of Ambush Board Co., a globally recognized leader in board sports retail. Look, life can wear you down. Not being on a board a few times a week, or even a few times a month, can leave you feeling pretty empty. Today... 
by Brian Roizen | May 14, 2018 | Tips, Strategy & Insights
Mike Wojciechowski is an Associate Director of the Shopping & Feed division at Elite SEM. Elite SEM is an award-winning digital marketing agency. Founded on search, focused on holistic performance-driven digital marketing, Elite expertise spans Paid Search, SEO,... 
by Brian Roizen | Mar 29, 2018 | Tips, Strategy & Insights
Navigate to and click the 3 lines in the top left corner of the Facebook window (The section where you manage your Facebook ads) Click “All Tools” Click business setting (The link is located under the settings section. Once you click on the link it will be added to... 
by Brian Roizen | Feb 16, 2018 | Tips, Strategy & Insights
What is remarketing? Remarketing is a method of advertising which tracks a user’s interactions with your website. The user then leaves your website. The advertiser is now able to lure the user to return and complete an action on the website by sending him tailor made... 
by Brian Roizen | Jan 30, 2018 | Tips, Strategy & Insights
Coming from an SEO background, I was taught to look at my website as a starting point for any SEO improvements. If you are spending money on paid traffic you will be judged by the algorithms that weight the user experience and relevancy of your landing pages. A score...