by Brian Roizen | May 28, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Today, having a strong online presence is more critical than ever. In order to help companies strengthen their digital footprint, we asked leading digital marketing experts to share tips, insights, and strategies that work for them, and can help you grow your own... 
by Brian Roizen | Mar 13, 2020 | Marketplaces, Tips, Strategy & Insights
Amazon’s selling fees can be confusing to merchants who are new to the marketplace. We have provided a breakdown of the different kinds of fee structures common to Amazon, and how these different fees affect sellers. What is the commission rate per transaction?... 
by Brian Roizen | Mar 4, 2020 | Tips, Strategy & Insights
Nathan Lam is the Product Marketing Lead at Facebook. Nathan leads a team of PMMs that focus on seller and partner marketing across Facebook Marketplace, Instagram Shopping, Facebook Jobs, and Events on Facebook. What major changes have you seen across the... 
by Brian Roizen | Mar 3, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Introduction You are probably keenly aware (and just as keenly lament) that Google Shopping does not allow you to bid at the keyword level for your products. The burning question, then, is how does Google decide which product to show for a user search query, and... 
by Brian Roizen | Feb 13, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
What are Local Inventory Ads? For retailers that have both an online channel as well as physical stores, Local Inventory Ads (LIAs) are a great way to reach the eCommerce consumer, target local customers and grow your overall business. Both Google and Bing offer local... 
by Brian Roizen | Feb 11, 2020 | Tips, Strategy & Insights
Formerly the Director of Client Services and eCommerce veteran in her own right, Kim Wren now leads the Business Development and Partnership efforts for SkuVault inventory management system. Kim works with partners, consultants, affiliates, and 3PLs to assist in the...