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Scaling and optimizing product listing ads on Google Shopping
How Warners’ Stellian spends a quarter less and does a quarter better with Feedonomics
Challenges
- Optimizing product feeds to fit advertising strategies
- Dedicating time and resources to data feed management
- Troubleshooting Google Merchant Center errors
Solutions
- Scale product listing ads through Feedonomics
- Implement automations to optimize product titles and descriptions
- Leverage Feedonomics’ partnerships to drive remarketing efforts
Results
- Decrease in average cost-per-click of Shopping campaigns
- Increase in click-through-rate
- Saved money on third-party development resources
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“We have very high standards and tend to be very conservative with our investments, so if we’re not seeing returns—increased performance and increased efficiency in our hours—we’re going to move on within a year. We were able to save time and see improved results quite quickly after we started using Feedonomics.”
Julie Carlson, Marketing Manager at Warners’ Stellian
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