‹ All Supported Platforms

Workarea Commerce Platform

Workarea Commerce Platform

The Process

Workarea is a modern commerce platform developed for fast moving retailers. It allows merchants to deliver experiences to their customers quicker than ever with a platform packed with clever features.

We’ve Built a Powerful Way to Get Workarea Products Exported to Google Shopping!

Why Use Feedonomics For Your Workarea Feed Optimization?

The platform offers both B2B and B2C solutions.

Take a tour of the platform here.

Commerce Features

Category Merchandising

Easily create categories by blending search-driven merchandising and hand picked selections. Drag and drop products into the order that you’d like featured products to display.

Default Category Control

Control and revise a product’s default category after initial assignment.

Search Merchandising

Increase conversion rates from search result pages by blending organic search results with hand picked selections and align search terms to banners or custom product lists.

Content Page Merchandising

Add hand-picked or rule-based product assortments to your homepage, category pages, any additional content pages, blog entries, etc.

Inline Merchandising Insights

Merchandisers don’t need to run separate reports to understand how products, categories or collections are performing. With inline insights in the Workarea Admin, users make smarter data-driven merchandising decisions.

Product Information Management

Manage the most important aspect of your business – your products – with ease. Our single-page editing interface for all product data makes day-to-day updates simple. Admin users have control over pricing, inventory, product content, recommendations, and more.

Bulk Product Editing

Bulk Editing allows admin user to select multiple products and then quickly add, edit or remove the following Product data points in a single process: Active Y/N, Browse by Option, Purchase Dates, Page Template, Tags, Filters / Attributes, Pricing and Inventory.

Packaged Products

Product packages allow business users to create a group of related products that display on a single product detail page. Merchandisers can use Workarea’s product package template to quickly and easily include outfits and kits as part of any category on their site.

Discount Engine

Incentivize your customers to increase their average order value and conversion rate. Discounts can be unique per customer, or can be redeemed an unlimited number of times, can exclude sale items, and you can make discounts incompatible with other discounts.

Discount Types

Here is a list of our highly configurable discount types: Segment-Based Discounts, Order Total Discounts, Item Level Discounts, Shipping Discounts, Buy Some – Get Some, Free Gift, Quantity Fixed Price.

Promotion Code Generation

Generate promo codes for all users or unique promo codes that can be delivered through an email campaign. Promo codes can be paired with any discount in the system.

Onsite Search

Help customers find what they want, fast. Workarea’s native search has advanced features to help your team improve results and maximize search conversions. Search results can include products, content, and blog posts. Optimize search results and add content and products to help increase conversions from search.

Order Management

Keep track of all your storefront orders through an easy-to-use interface. Admin users can get a snapshot of essential order information or export from a time period.

Order Fulfillment

Comprehensive order fulfillment dashboard helping retailers prioritize which orders to focus on first during the pick, pack and ship workflow. Shipping services can also be marked as “priority” so that anytime that service is selected the order will automatically go into the priority workflow.

Customer Service

Customer will have a seamless call experience with increased flexibility for Customer service representatives to adjust existing placed orders. Cancel line item(s) from a placed order and make pricing adjustments to line items as well as shipping charges.

Split Shipments (OMS)

Orders are not restricted to a single package – contents of orders can be split into multiple shipments going to different addresses.

User Segmentation

Segment your customers, tailor their site experience, and reward them for their loyalty. Customers can be grouped based on behaviors such as items purchased, searches performed, total amount spent, order frequency, and more.

User Permissions

Build internal processes and control which areas members of your team can access or edit. For example, you can keep your customer service team focused on people and orders, and away from your product catalog.

Email Capture

Workarea supports a number of ways for the ecommerce storefront to capture customer emails. Admin users can view and export opt-in customers. Marketing teams can use this utility to support a simpler integration with their ESP.

Impersonate Guest Checkout

Customer services agents can impersonate shopper’s online sessions to facilitate actions that occur on the ecommerce storefront. This capability has been expanded to include both logged in and guest shoppers.

B2B Commerce Features

Buyer Orgs and Accounts

Relationships between users and accounts are easily configured in the Workarea Admin so buyers can order under the terms set up by your business.

Price Lists

Price Lists can be managed and assigned to B2B Accounts in Workarea. This unique pricing is reflected accross the storefront experience; including product listing, detail, search, cart and checkout pages.

Payment Terms

Unique account payment terms can be established with credit limits and balances managed for each business customer.


Price quotes can be requested and routed to the appropriate approver within the Workarea Admin. This workflow supports the entire quote lifecycle between buyer and the business.

Catalog Quick Order

Large B2B orders are easily accepted via optimized quick order forms that support data entry as well as SKU CSV import options.

Order Replenishment

Reordering historical purchases is supported to allow B2B buyers a simple way to replenish common items.

B2B Product Search

Advanced B2B search use cases supported for the B2B buyer workflow.

Find out why the world's most prolific brands and online retailers choose Feedonomics

Check out our success stories

Amazon product listing management

Large Department Store

Find out how Impression Share skyrocketed by over 200% with a 117% increase in Revenue.

Amazon seller central tools


Find out how our agency partners Subaru campaign generated over $1 million in sales within 4 months.

Amazon tools for sellers


Find out how ROAS increased 184% on shopping campaigns after converting 29 feeds from a legacy feed platform.