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Multi-Brand Success on Target Plus
How Feedonomics helped Sportif and Bearpaw exceed sales projections and expand their direct-to-consumer business
Challenges
- Finding a collaborative listing partner with a trusted integration between Magento and Target Plus
- Listing Bearpaw’s product catalog on Target Plus before the busy season
- Expanding Sportif’s direct-to-consumer strategy for its Aventura Clothing line
Solutions
- Leverage Feedonomics’ marketplace specialists to guide onboarding and support for multiple brands
- Rely on Feedonomics’ marketplace solution to handle data, inventory, and order management at scale
- Combine data from multiple sources in Feedonomics to meet Target Plus’ requirements
Results
- Listed Bearpaw and Aventura products on Target Plus in time for their busy seasons
- Tripled Bearpaw’s projected sales on Target Plus over a six-month period
- Sold nearly twice the amount of Aventura Clothing on Target Plus compared to its website
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“We are confident that our partnership with Feedonomics will allow our small team of dedicated data and marketing managers to grow successfully into these enormous marketplaces.”
Mike Youngblood, Vice President of IT Systems at Sportif
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