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Increasing ROAS by 29% with Google inventory campaigns

How Feedonomics made a multi-language,
multi-brand, multi-vertical portfolio manageable
for SMG Swiss Marketplace Group

Crazy Skates homepage

Customer Challenges

  • Receiving user-generated product listings in an inconsistent format
  • Creating auction ads that stand out on Google search
  • Managing Google inventory campaigns for 2 million unique listings

Feedonomics Solutions

  • Standardizing product data to make ad quality consistent
  • Updating ads frequently with listing-specific auction data, such as price changes and number of bids
  • Importing performance data at scale to advertise the most-viewed product per category

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Meaningful Results

Increased ROAS by 29% for Ricardo, one of SMG’s online auction sites
Avoided policy violations with simple export rules
Made a full portfolio of multi-language feeds manageable in a single platform
Kaleb Quist

I think we face a lot of complexity because of the different languages, different brands, and different verticals. Using a single tool to put all this together simplifies [the feed management process] a lot and obviously helps to harmonize the different structures from all brands into a structure that we can use.

Giacomo Iotti, Performance Marketing Manager at SMG

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