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Samsung UK Testimonial

Michael Durey
Performance Marketing Lead, Samsung Electronics

Michael Durey
Performance Marketing Lead, Samsung Electronics

“As a consumer electronics manufacturer with a rapidly growing direct to consumer e-commerce proposition, Samsung UK needed to partner with a feed provider that would deliver best in class Google and Bing Shopping campaigns in a complicated market landscape. The excellent product offering and customer support that Feedonomics provides was key to unlocking many of Samsung’s business challenges to drive success.

As an example, major technology manufacturers rely heavily on a ‘fast start’ for major events such as a flagship phone launch or a key sales event like Black Friday. Ensuring that key product info is intercepted, optimized, and submitted into the relevant Manufacturer and Merchant Centres as quickly as possible is essential to getting campaigns live and visible for early adopters. Without Feedonomics’ automated technology and Shopping expertise, Samsung would not be able to continually be first to market and would instead be losing out to competition.

Without Feedonomics’ automated technology and Shopping expertise, Samsung would not be able to continually be first to market and would instead be losing out to the competition.

Another key selling point of Feedonomics is their FeedSPI™ price intelligence reporting. Samsung is a premium brand with premium prices – especially when you add on top the fact that retailers and resellers often sell Samsung products much cheaper on monthly finance contracts. Using real-time data has allowed Samsung to proactively identify and predict products which should convert better online in order to maximize sales.

All of this is brought together by unrivaled levels of service and support – Ryan is always proactive in his recommendations, he responds to requests incredibly quickly, and he often joins us in the office during busy periods. He is more of an extension of the team than a partner, and without him, 2018 would certainly not have been as successful!”

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.

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