What to Consider
When Adopting an Omnichannel Strategy
A live webinar with Feedonomics, BigCommerce, and Avalara.
Businesses choose omnichannel because they want to reach more shoppers, strengthen the customer-brand relationship, and make their operations more efficient. While this strategy can unlock new opportunities for growth, it’s difficult to execute without the right foundation in place.
This webinar guides you through the complexities of omnichannel, including:
- Why businesses go omnichannel
- Who this approach is for
- Why there’s no one-size-fits-all model for success
- Which systems, platforms, and solutions you need to have in place
- How trends might impact your omnichannel approach moving forward
Sharon Gee, Vice President of Revenue Growth and GM of Omnichannel | BigCommerce
Sharon Gee is the Vice President of Revenue Growth and the GM of Omnichannel at BigCommerce, a leading ecommerce platform built to help merchants grow their business online. With more than 10 years of experience in digital marketing, commerce strategy, digital transformation, and back office operations, Sharon is a recognized thought leader in the omnichannel space.
Luke Yamnitz, Senior Strategy Manager of Fintech & Point of Sale Partnerships | Avalara
Luke Yamnitz heads up Fintech and Point of Sale Partnerships at Avalara, a leading provider of tax compliance automation for businesses of all sizes. Luke uses his background in advertising strategy and global partnerships experience in the SaaS order management space to build synergistic partner networks that help brands and retailers succeed in all areas of commerce and compliance.