Snapchat Ads: eCommerce’s New Secret Weapon (with TakeSomeRisk)
Snapchat has over 229 million daily users and presents a strong opportunity for sellers to reach an active audience. Over 75% of Americans aged 13 – 34 are within Snapchat’s reach, and the purchasing power of this audience continues to grow. Plus, they’re not afraid to spend. According to a GlobalWebIndex study, Snapchat users are twice as likely to make an in-app purchase compared to non-Snapchatters. How can you master Snapchat advertising to serve your business?
Whether you’re prospecting or retargeting, learn the strategies that will help you unlock everything Snapchat has to offer.
In this webinar we’ll cover:
- Which verticals would find success on Snapchat?
- How to build your accounts and structure campaigns strategically
- How pixels are used
- Setting up your feeds for success
- Best practices of feed optimization
- The capabilities of Snapchat dynamic ads
David Waltzman, Director of Strategic Partnerships | Feedonomics
David collaborates with partners to build a robust ecosystem for extracting, optimizing, and syndicating product data. He brings years of experience in both cloud and design software. David has managed engineering and sales teams that have enabled clients to reduce time to market while improving product quality. David has a Bachelor’s in Mechanical Engineering from UCSD, a Master’s in Mechanical Engineering from UCLA as well as an MBA from the Georgia Institute of Technology.
Duane Brown, Founder and Head of Strategy | Take Some Risk
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. After leaving Toronto in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Jack Wills, and Mopp (bought Sept. 2014) while in London, UK. He now lives in Montreal, Canada helping eCommerce brands grow through data, CRO and PPC marketing across search & social ad platforms.