The Feedonomics feed audit evaluates product data across a wide range of channel types, including advertising (e.g., Google Shopping, Microsoft Ads), marketplaces (e.g., Amazon, Walmart), social commerce (e.g., TikTok, Meta), affiliate, and remarketing platforms. Each channel type has its own data requirements, and the audit identifies where your feed falls short so you can take action to improve listing quality and compliance.

The feed audit helps B2B brands identify data issues that affect distributor portals, dealer systems, B2B storefronts, and procurement platforms. It flags missing or inconsistent product attributes such as SKU variants, pricing tiers, pack sizes, and tax settings. The audit also checks that your catalog data is structured correctly for bulk ordering, compliance, and integration with ERP or PIM systems. This helps improve data consistency, partner satisfaction, and operational efficiency across B2B channels.

The feed audit detects feed optimization issues that directly affect ad listings, including missing brand, color, size, inaccurate product categories, and poorly structured titles. It provides specific examples of optimized titles and descriptions that align with ad channel requirements—improving CTR, reducing CPC, and increasing return on ad spend across Google Shopping, Microsoft Ads, and other paid media channels.

The feed audit pinpoints critical issues that impact marketplace performance—such as missing GTINs, product variation themes, incorrect condition values, and improperly mapped categories on platforms like Amazon, Walmart, and Target Plus. It also surfaces data gaps like missing package dimensions, tax settings, and compliance fields (e.g., Prop 65), all of which are required for successful onboarding and listing maintenance.

The feed audit reviews data for channels like TikTok Shop, Meta (Facebook and Instagram), and highlights formatting and attribute issues that affect listings in short-form, visual-first environments. It flags overly long or cluttered titles, missing color, size, or style attributes, and ensures product data is properly adapted for social-specific limitations like title truncation or grid-based product discovery. The audit also verifies the presence of fields like landing page URLs and availability, which are required to ensure smooth product linking and fulfillment.

The Feedonomics feed audit evaluates your product data against the specific requirements of affiliate and remarketing channels, including Google-formatted and custom feed formats. It identifies structural issues like missing attributes, formatting inconsistencies, or suboptimal categorization that could prevent listings from displaying correctly or performing well on these platforms. By ensuring feed data meets platform specifications and is optimized for product recirculation and ad personalization

The Feedonomics feed audit identifies errors that commonly lead to disapprovals in Google Merchant Center, such as missing or invalid values for brand, GTIN, condition, availability, and product categories. We also flag policy violations, formatting issues, and inconsistencies that could prevent products from being listed or performing well in Google Shopping campaigns.