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We work with the world’s most prolific brands and retailers

“The relationship with Feedonomics has been instrumental in our ability to automate and restructure feeds to ad platforms and other third-party technology.”

Sean Knotts

Senior Manager Ecommerce, Sonos

Feedonomics product feed audit FAQs

What is the Feedonomics feed audit and what does it include?

The Feedonomics feed audit is a detailed analysis of your product data that identifies issues and opportunities for improvement across advertising, marketplace, and ad channels.

We review fields like titles, descriptions, product types, product categories, images, and more—flagging errors, inconsistencies, and areas where your data doesn’t meet channel-specific requirements. This includes critical attributes for B2B sellers such as pack sizes, tax information, and SKU-level details.

The audit scores your feed against 50+ common product feed optimization issues and provides actionable insights to help improve performance, compliance, and channel readiness.

What types of channels does the feed audit evaluate?

The Feedonomics feed audit evaluates product data across a wide range of channel types, including advertising (e.g., Google Shopping, Microsoft Ads), marketplaces (e.g., Amazon, Walmart), social commerce (e.g., TikTok, Meta), affiliate, and remarketing platforms. Each channel type has its own data requirements, and the audit identifies where your feed falls short so you can take action to improve listing quality and compliance.

How does the feed audit support B2B businesses?

The feed audit helps B2B brands identify data issues that affect distributor portals, dealer systems, B2B storefronts, and procurement platforms. It flags missing or inconsistent product attributes such as SKU variants, pricing tiers, pack sizes, and tax settings. The audit also checks that your catalog data is structured correctly for bulk ordering, compliance, and integration with ERP or PIM systems. This helps improve data consistency, partner satisfaction, and operational efficiency across B2B channels.

How does the feed audit support listings on ad channels?

The feed audit detects feed optimization issues that directly affect ad listings, including missing brand, color, size, inaccurate product categories, and poorly structured titles. It provides specific examples of optimized titles and descriptions that align with ad channel requirements—improving CTR, reducing CPC, and increasing return on ad spend across Google Shopping, Microsoft Ads, and other paid media channels.

How does the feed audit support selling on online marketplaces?

The feed audit pinpoints critical issues that impact marketplace performance—such as missing GTINs, product variation themes, incorrect condition values, and improperly mapped categories on platforms like Amazon, Walmart, and Target Plus. It also surfaces data gaps like missing package dimensions, tax settings, and compliance fields (e.g., Prop 65), all of which are required for successful onboarding and listing maintenance.

How does the feed audit support selling on social commerce channels?

The feed audit reviews data for channels like TikTok Shop, Meta (Facebook and Instagram), and highlights formatting and attribute issues that affect listings in short-form, visual-first environments. It flags overly long or cluttered titles, missing color, size, or style attributes, and ensures product data is properly adapted for social-specific limitations like title truncation or grid-based product discovery. The audit also verifies the presence of fields like landing page URLs and availability, which are required to ensure smooth product linking and fulfillment.

How does the feed audit support affiliate and remarketing campaigns?

The Feedonomics feed audit evaluates your product data against the specific requirements of affiliate and remarketing channels, including Google-formatted and custom feed formats. It identifies structural issues like missing attributes, formatting inconsistencies, or suboptimal categorization that could prevent listings from displaying correctly or performing well on these platforms. By ensuring feed data meets platform specifications and is optimized for product recirculation and ad personalization

How does the feed audit help with Google Merchant Center (GMC)?

The Feedonomics feed audit identifies errors that commonly lead to disapprovals in Google Merchant Center, such as missing or invalid values for brand, GTIN, condition, availability, and product categories. We also flag policy violations, formatting issues, and inconsistencies that could prevent products from being listed or performing well in Google Shopping campaigns.