What are Google Shopping’s feed specifications?

Google Shopping Feed Specifications

What else should you keep in mind about your Google Shopping feeds?

Creating your product feed for Google Shopping is only the first step.

To get the most out of your listings, optimize your catalog for greater search relevancy and conversions. Follow Google Shopping’s best practices for required and recommended attributes, title structure, descriptions, categorization, images, and more for better results.

Remember to maintain your data quality and update your feed frequently to ensure customers see the most up-to-date information, and resolve any feed-based errors quickly to keep your products listed. Don’t forget to optimize any new product listings you add to the channel.

That’s a lot to think about, right? Our full-service feed solution for advertising includes a team of feed specialists who do all of this (and much more) for you, so you can scale your business more efficiently.